SmartTurn takes $5 million for on-demand inventory

Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here!

SmartTurn is an Oakland, Calif. company that offers simple browser-based software for inventory and warehouse management.

The company assists with all aspects of the inventory system, from purchasing goods to eventually selling or shipping them. Its tracking software can work in conjunction with other technologies, including both barcoding and RFID tagging.

The $5 million funding was led by New Enterprise Associated and Emergence Capital Partners. It was the company’s first.

VentureBeat’s VB Insight team is studying marketing analytics... Chime in here, and we’ll share the results.