GoldSpot Media raises $3 million for mobile broadcast TV ads

GoldSpot Media provides ad insertion software for mobile broadcast television. The company targets its ads to viewers using demographic information, behavioral patterns and user location, among other things.

Its technology is designed to work with mobile TV offerings already available on mobile carrier networks.

The Sunnyvale, Calif. has raised $3 million in Series A funding from Exa Ventures.

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Eric wrote about digital media for VentureBeat until August 2009. To reach VentureBeat's current writers, email tips@venturebeat.com.

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