If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat
, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.
Atrua Technologies, a developer of intelligent touched-based controls for mobile phones, has received $4 million of funding.
This Campbell, CA, company specializes in input systems that allow for both fingerprint authentication and touch navigation on mobile devices. It’s technology can offer the same fingerprint-driven password protection that laptops have featured for the past couple of years.
We wrote about this company when it raised $9 million in its first round.
Earlier this month, Atrua announced that Bird, China’s top producer of mobile phones, selected Atrua’s fingerprint touch control technology for use on their phones:
They do, however, face stiff competition in the fledging “touched-based controls” industry. AuthenTec, a publicly traded company out of Melbourne, already holds a significant amount of market share. They claim to have shipped more than 15 million fingerprint sensors over the past year and a half.
The funding was from several investors: Nokia Venture Partners, Ericsson Venture Partners, NeoCarta Ventures, and Shanghai Hua Hong International.