Best frenemies for life: Google and Nokia partner on mobile search application

Nokia and Google have just announced a partnership that will allow users of Nokia’s handsets easy access to Google’s search engine, through Nokia’s pre-installed search application, called Nokia Search. Previously users had access to Nokia’s custom search results, and other search engines, via the application.

Mike Rowehl lays out some of the benefits to using something as universally accepted as Google Search as opposed to a mobile company’s proprietary search results. One main point is that site owners can rest assured knowing that their content will actually be available to mobile users, rather than simply hoping the carrier or handset manufacture has decided to use include it in their search index.

The partnership seems to lie in stark contrast to the article published in BusinessWeek yesterday titled “Nokia vs. Google: The Battle Escalates.” This article discusses Nokia’s new phones meant to rival Google’s entry into the mobile market, as Google is working with other manufacturers on phones running the Android mobile platform. However, many of the phones mentioned in the piece are the same ones Nokia and Google are now partnering up on to add Google search capabilities to.

In fact, Nokia and other cellular companies are also likely feeling pressure from the rising popularity more web-capable smartphones, such as Apple’s iPhone, which allows users to set either Google or Yahoo as their web search engine of choice.

While the Google search will initially only be offered in select markets on Nokia’s N96, N78, 6210 Navigator and 6220 classic phones, it will be rolled out to additional handset models in the future.

Both sides, it seems, are willing to put good business – and the consumer – ahead of their own individual goals.