The entertainment trade magazine, Variety, today launched a new social network dubbed ‘the Biz‘. Created in conjunction with online job site Jobster, this network is said to be the first for the entertainment business.
Variety hopes to carve a niche out of larger social networks like LinkedIn, MySpace and Facebook.
The Biz is comprised of three elements according to the site:
Connect: Find colleagues, peers and mentors in the entertainment industry. Networking made easy.
Careers: Meet professionals directly inside entertainment. Recruit new talent. Search for jobs, promotions or projects.
Community: Exchange ideas, projects or test your latest big pitch among peers. Industry experts are here to bounce ideas. Your big break starts here.
As we’ve noted a few times in the past several months, Hollywood is quickly learning to take advantage of some key elements that the Internet has to offer. Online video is the obvious connection, but social networking should play an important role in the 21st century Hollywood as well.
As you might expect you can upload an image, a resume, and add links to your works on your Biz profile. There is also an area where you can add a video - either a video resume or demo reel - to place on your profile. The site also allows for the use of personal tags so other users and recruiters can find you easier.
If it really is “all about who you know” in show business, a dynamic social network centered around the industry should perpetuate connections.
[via Steve Rubel tweet]
3 Comments
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Michael said:
Let’s hope that Variety.com gets their problems fixed…and quick. See link to my bad intial with their new service.
http://sensiblemarketing.wordpress.com/2008/02/18/email-gone-sour/
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bryan said:
Everyone I’ve met in Hollywood seems very loathe to join linkedin, seem to be all worried about who knows who they know. I don’t know Variety’s foray will change that attitude, but I hope it does. The attitude down here seems to be: be closed with who you know, and just drop names like mad and make people beg you for a connection. Very different in SF or with the younger LA crowd who realize being maximally open is the best tack. Be a connector!
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Joseph said:
Geesh … they have a freaking social network for everything! What’s next? One for sleeping?
3 Trackbacks
8:25 pm
The Web RoundUp: Feb 18, 2008 (updated) : unitedBIT said:
[...] The entertainment trade magazine, Variety, today launched a new social network dubbed ‘the Biz‘. Created in conjunction with online job site Jobster, this network is said to be the first for the entertainment business. Variety hopes to carve a niche out of larger social networks like LinkedIn, MySpace and Facebook. The Biz is comprised of three elements according to the site: (i) Connect: Find colleagues, peers and mentors in the entertainment industry. Networking made easy; (ii) Careers: Meet professionals directly inside entertainment. Recruit new talent. Search for jobs, promotions or projects; (iii) Community: Exchange ideas, projects or test your latest big pitch among peers. Industry experts are here to bounce ideas. More at VentureBeat [...]
2:48 am
Marketing.fm » Entertainment Social Networks said:
[...] recently read that Variety was setting up a social network centered around entertainment business called The [...]
1:13 pm
Niche social networks welcome: Wikia open-sources social tools » VentureBeat said:
[...] creating a niche community is the idea behind a Hollywood-centric social site The Biz (our coverage). However, now with these open source social tools, you won’t need a big company like Variety [...]