Microsoft buys Israeli ad targeting company YaData

yadata-logo.jpgThe online advertising M&A frenzy continues.

Microsoft has acquired Israeli start-up YaData, a company that boasts that it offers advertisers technology allowing them to target customer segments with more focus and engagment. There’s a vague description of its technology at its site.

With advertisers coming online in every bigger numbers, there’s a new wave of technologies being built to serve them. Microsoft’s desire to acquire Yahoo would give Microsoft more established technologies to do that, but smaller, swifter start-ups like this one are offering more cutting-edge technologies. The Globes says the deal is estimated at between $20 million and $30 million.

The YaData team will join Microsoft’s R&D center in Herzliya and YaData’s technology will be distributed along with Microsoft’s current offerings.Here’s the release.


VentureBeat’s VB Insight team is studying marketing and personalization... Chime in here, and we’ll share the results.