Microsoft buys Israeli ad targeting company YaData

The online advertising M&A frenzy continues.

Microsoft has acquired Israeli start-up YaData, a company that boasts that it offers advertisers technology allowing them to target customer segments with more focus and engagment. There’s a vague description of its technology at its site.

With advertisers coming online in every bigger numbers, there’s a new wave of technologies being built to serve them. Microsoft’s desire to acquire Yahoo would give Microsoft more established technologies to do that, but smaller, swifter start-ups like this one are offering more cutting-edge technologies. The Globes says the deal is estimated at between $20 million and $30 million.

The YaData team will join Microsoft’s R&D center in Herzliya and YaData’s technology will be distributed along with Microsoft’s current offerings.Here’s the release.


VentureBeat is studying mobile marketing automation. Chime in, and we’ll share the data.

Trackbacks

  1. [...] of Israeli ad tech firm YaData. Terms of the deal were undisclosed although Globes Online (via VentureBeat) says the price is between $20-$30 million. YaData says its technology allows advertisers to [...]

  2. […] My partner, Yaron, and I have done well with this model, investing in companies like Yadata (sold to Microsoft) and Soluto (sold to Asurion). Such companies also have more runway and a better cap table — […]

  3. […] My partner, Yaron, and I have done well with this model, investing in companies like Yadata (sold to Microsoft) and Soluto (sold to Asurion). Such companies also have more runway and a better cap table — both […]

  4. […] My partner, Yaron, and I have done well with this model, investing in companies like Yadata (sold to Microsoft) and Soluto (sold to Asurion). Such companies also have more runway and a better cap table — […]

  5. […] My partner, Yaron, and I have done well with this model, investing in companies like Yadata (sold to Microsoft) and Soluto (sold to Asurion). Such companies also have more runway and a better cap table — both […]

  6. […] My partner, Yaron, and I have done well with this model, investing in companies like Yadata (sold to Microsoft) and Soluto (sold to Asurion). Such companies also have more runway and a better cap table — […]

  7. […] My partner, Yaron, and I have done well with this model, investing in companies like Yadata (sold to Microsoft) and Soluto (sold to Asurion). Such companies also have more runway and a better cap table — both […]

  8. […] My partner, Yaron, and I have done well with this model, investing in companies like Yadata (sold to Microsoft) and Soluto (sold to Asurion). Such companies also have more runway and a better cap table — […]

  9. […] My partner, Yaron, and I have done well with this model, investing in companies like Yadata (sold to Microsoft) and Soluto (sold to Asurion). Such companies also have more runway and a better cap table — both […]

  10. […] My partner, Yaron, and I have done well with this model, investing in companies like Yadata (sold to Microsoft) and Soluto (sold to Asurion). Such companies also have more runway and a better cap table — both […]