Like any other Internet craze, Health 2.0 is plagued with a glut of startups that are all doing variations on the same thing — health-related search, social communities, and physician ratings/directories.
So how do startups make it when one site looks much like the next? Over at VentureBeat Life Sciences, we take a look at CareSeek, a doctor-rating and would-be community site that specifically aims to attract nurses and other caregivers — in other words, to go deep where others go broad. Check it out.
VB's research team is studying web-personalization... Chime in here, and we’ll share the results.