YieldBuild offers software that lets a web publisher optimize text advertisement placement and formatting, so the ads will receive the maximum number of click-throughs. In other words, it helps publishers make more money.
Optimizing text ads without this type of software typically involves a lot of manual effort — compiling data from across ad networks on a site, running tests on format changes, etc. And, even after optimization, readers may stop clicking once they get used to the new setup.
Instead, YieldBuild’s algorithms automatically gauge ads’ performances and make constant adjustments to their color, placement, and positioning. VentureBeat’s Dan Kaplan came away impressed by YieldBuild’s results (and its private list of clients) when he took a look at the company last fall.
Text-ad optimization generally seems to be showing promising results, judging by the investment dollars being pumped into startups offering this service.
San Francisco-based YieldBuild has just raised $6 million in a round led by Storm Ventures, with existing investor Hummer Winblad Venture Partners participating. Meanwhile, rival Pubmatic raised an $8 million round at the beginning of this year (our coverage) while rival Rubicon Project raised $15 million a month ago (our coverage).
In a classic case of entrepreneurial iteration, YieldBuild actually started life as HubPages, a service that offers hosted pages where people can write and share their own stories. YieldBuild grew out of the company’s efforts to optimize Hubpages’ ads.
It previously raised $2 million from Hummer Winblad.
Tags: co:YieldBuild, inv:Hummer-Winblad-Venture-Partners, inv:Storm-Ventures
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unitedBIT’s RoundUp - YieldBuild Raises $6 Million for Ad Optimization Network said:
[...] Yahoo Publisher Network, or eBay’s Ad Context to serve contextual advertising. See more at VentureBeat and Mashable! or at TechCrunch under: Deal RoundUp Tags: , funding, online [...]
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The Rubicon Project launches high-quality ad optimization, releases bullish study on online ad industry » VentureBeat said:
[...] The Rubicon Project, an LA-based company that is trying to optimize online ads, has launched a new line of online ad inventory, comprised of sites it has certified as “high-quality.” Its software already lets ad networks reach a site’s visitors based on market segments like geography and topic of the site, solving the problem of unsold or nearly worthless inventory. So this certification is an iteration on the earlier offering, that might make the company some more money. The new certified sites are intended to help networks run ads from high-end advertisers, typically brands that pay to make sure their ads appear next to seemly and relevant content. The company says it carefully screens, rates and classifies partner sites using a combination of software and human verification. Some of Rubicon Projects in the ad-optimization area include AdBrite as well as Pubmatic, along with YieldBuild’s service for site-specific ad optimization. [...]
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