Spot Runner looks to solidify offerings with online marketer Weblistic acqusition
Spot Runner, the online-based ad company, has acquired Weblistic, a leading online marketer, in an all stock deal.
The combination of the two will strengthen Spot Runner’s online offerings. The company now says it is the only one that offers businesses at a local level the combination of television, online and radio advertising. Spot Runner sees this synergy as key to its business, stating that when different types of advertising are utilized together, they are much more effective.
Weblistic chief executive Ketan Shah will stay on to lead the product, technology and operations for online marketing and services at Spot Runner.
This latest deal could make Spot Runner an even more appealing aquistion target to industry-leader Google, TechCrunch speculates.
The Los Angeles-based Spot Runner previously raised $40 million in backing in 2006 (our coverage).
Next Story: Lars Buttler says online games are just getting started
Previous Story: Phil Harrison takes job at Atari; I eat my hat
About the Author, MG Siegler
MG Siegler writes about technology trends and new media for VentureBeat, with a focus on mobile topics, social elements and key news stories. Before that, MG wrote about technology on his blog, ParisLemon. Originally from Ohio, MG attended the University of Michigan where he studied film. He's previously lived in Los Angeles where he worked in Hollywood and in San Diego where he did web development. He now lives in San Francisco.