Comscore: YouTube dominance grows

Anthony Ha | March 14th, 2008

comscorelogo.jpgAs big media companies and start-ups alike try to make headway in the crowded online video market, YouTube’s dominance is still growing.

Google (which owns YouTube) accounted for 34.3 percent of the online videos watched in January, up 1.7 percent from December, according to ComScore. Not surprisingly, YouTube videos made up almost all of that viewership — 96 percent, to be exact.

Google’s closest competitor was Fox Interactive Media, which accounted for 6 percent of videos watched. (See the the chart below.)

comscore1.jpg

Overall, online viewership dropped to 9.8 billion videos watched, down from 10.1 billion in December. It’s not entirely clear what caused the decrease — we speculated that December’s surge was due to the Hollywood writers’ strike, but that strike didn’t end until February. Maybe some viewers decided online videos aren’t a good substitute for TV.

NBC-Universal and Fox made an ambitious bid to bring more viewers to the web with the launch of Hulu just a few days ago (our coverage). It’ll be interesting to see if that site, and others, can start pushing those numbers up again, or can put a dent in YouTube’s growing market share.

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  1. March 15th, 2008
    2:14 am

    admagazine » Blog Archive » rośnie przewaga youtube said:

    [...] najnowszych danych comScore wynika, że rosną udziały serwisów Google w segmencie witryn wideo. Obecnie (dane za styczeń) [...]

  2. March 16th, 2008
    10:55 am

    » Most Popular Online Video Sites   TechCrunchies - Internet Statistics, Numbers and figures said:

    [...] has put Google well ahead of the rest. The market share that the different companies are currently holding in the online videos [...]

  3. March 20th, 2008
    9:25 am

    The Zone Read » Blog Archive » links for 2008-03-16 said:

    [...] Comscore: YouTube dominance grows » VentureBeat As big media companies and start-ups alike try to make headway in the crowded online video market, YouTube’s dominance is still growing. (tags: research video) [...]

  4. March 23rd, 2008
    1:46 pm

    The Internet Marketing Blog » Blog Archive » SearchCap: The Day In Search, March 17, 2008 said:

    [...] Comscore: YouTube dominance grows, VentureBeat [...]

  5. April 2nd, 2008
    5:20 am

    Investing In The Stock Market Online said:

    Investing In The Stock Market Online…

    Investing Money Stocks…

  6. April 15th, 2008
    1:20 am

    Miro - Internet TV Blog » Blog Archive » The Constantly Increasing Pressure to Host on YouTube said:

    [...] creators often choose to go wherever the largest audience is, and right now a lot of the audience is at YouTube, whose dominance has been steadily growing for a long [...]

  7. June 17th, 2008
    12:38 pm

    Online video continues to explode, Google’s grip tightens. » VentureBeat said:

    [...] March, Americans watched 9.8 billion videos, down from a high of 10.1 billion in December of 2007. (coverage)  Google’s properties, YouTube and Google Video (almost entirely YouTube), accounted for [...]

4 Comments

  1. March 14th, 2008
    11:16 am

    anon said:

    Isn’t that 9.8 million in a column with (000s) in the header. Think that number in the text should be “9.8 billion”.

  2. March 14th, 2008
    11:19 am

    Anthony Ha said:

    Anon — yes, caught that and fixed. Thanks.

  3. March 21st, 2008
    2:08 am

    steveking said:

    YouTubeRobot.com today announces YouTube Robot 2.0, a tool that enables you to download video from YouTube.com onto your PC, convert it to various formats to watch it when you are on the road on mobile devices like mobile phone, iPod, iPhone, Pocket PC, PSP, or Zune.

    YouTube Robot allows you to search for videos using keywords or browse video by category, author, channel, language, tags, etc. When you find something noteworthy, you can preview the video right in YouTube Robot and then download it onto the hard disk drive. The speed, at which you will be downloading, is very high: up to 5 times faster than other software when you download a single file and up to 4 times faster when you download multiple files at a time.

    Manual download is not the only option with YouTube Robot. You may as well schedule the download and conversion tasks to be executed automatically, even when you are not around. Downloading is followed by conversion to the format of your choice and uploading videos to a mobile device (if needed). For example, you can plug in iPod, select the video, go to bed, and when you wake up next morning, your iPod will be ready to play new YouTube videos.

    Product page: http://www.youtuberobot.com
    Direct download link: http://www.youtuberobot.com/download/utuberobot.exe
    Company web-site: http://www.youtuberobot.com
    E-mail: support@youtuberobot.com

  4. May 28th, 2008
    12:01 pm

    arnimation said:

    wow.. now that’s interesting

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