Loomia raises $5M to make recommendations

April 2, 2008 | Anthony Ha
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Loomia, which tells users what web content is popular among their friends, has raised $5 million in a first round of funding.

The San Francisco-based startup launched in June 2005 (our coverage of its early features), but it only released its SeenThis? application in January of this year (our coverage). The application allows you to see what content interests your friends on Facebook and other social networks. Loomia managed to enlist some high-profile partner sites: The Wall Street Journal Online, NBC Universal and CNET.

Loomia’s investors include Asset Management Company, Teléfonica Capital and Peacock Equity, the joint venture between GE and NBC Universal.

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About the Author,

Anthony is a senior editor at VentureBeat, as well as its reporter on media, advertising, and social networks. Before joining the site in 2008, Anthony worked at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing. He attended Stanford University and now lives in San Francisco. Reach him at anthony@venturebeat.com. (All story pitches should also be sent to tips@venturebeat.com) You can also follow Anthony on Twitter.

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