Mochi Media, an online ad and analytics company that helps online game developers run ads within their works, has hired a new vice president of engineering away from Yahoo. It’s Eric Boyd, a Yahoo employee of ten years and a former member of the notorious card shark outfit at MIT, which the movie 21 is based on. (He’s pictured, middle, with his comrades at the movie’s premier.)
Boyd has worked as an engineer and product manager on core services, most recently Yahoo’s member login — he’s probably one of the people that Yahoo has been trying to retain through lucrative packages.
San Francisco-based Mochi hasn’t offered many details on its growth to date — other than to claim a leadership position in the so-called in-game ad market, as Boyd tells me. Mochi ads are getting an average of between five and seven percent click-through rates, with 20 percent month-to-month growth in traffic.
Mochi, which works both directly with large brands, and with ad networks, is already making some developers thousands of dollars, he says, adding that one of the attractive things about Mochi is that it has a revenue stream already.
Boyd’s experience building and running large software systems will come in handy, as Mochi intends to be a sort of Google AdSense for game developers.
8:10 am
Exodus Watch: MySpace Loses A Sales Exec To Mochi Media said:
[...] won’t be the only big Web company that needs to worry about a talent exodus. Incidentally, last month Mochi hired its VP of engineering, Eric Boyd, from Yahoo. It will take talent from wherever it is [...]
8:44 am
Unfortune said:
[...] won’t be the only big Web company that needs to worry about a talent exodus. Incidentally, last month Mochi hired its VP of engineering, Eric Boyd, from Yahoo. It will take talent from wherever it is [...]
10:05 am
Exodus Watch: MySpace Loses A Sales Exec To Mochi Media | moraaz.org - feed all tech! said:
[...] won’t be the only big Web company that needs to worry about a talent exodus. Incidentally, last month Mochi hired its VP of engineering, Eric Boyd, from Yahoo. It will take talent from wherever it is [...]
11:30 am
Exodus Watch: MySpace Loses A Sales Exec To Mochi Media | Article Blog said:
[...] won’t be the only big Web company that needs to worry about a talent exodus. Incidentally, last month Mochi hired its VP of engineering, Eric Boyd, from Yahoo. It will take talent from wherever it is [...]
2:02 pm
TechCrunch Japanese アーカイブ » 脱出ウォッチング：MySpace営業エグゼキュティブがMochi Mediaに転職 said:
[...] ほかのMySpace幹部が彼女の動きに追随するなら、才能ある人材の流出に悩まなくてはならない大手ネット企業はYahooだけじゃないことになる。因みにMochiは先月ヤフーからもEric Boydをエンジニアリング部門VPに迎えている。つまり、優秀な人材が最速で逃げ出すところなら、どの会社だろうと構わず雇うということだ。 [...]
6:43 pm
Business News Research » Exodus Watch: MySpace Loses A Sales Exec To Mochi Media said:
[...] won’t be the only big Web company that needs to worry about a talent exodus. Incidentally, last month Mochi hired its VP of engineering, Eric Boyd, from Yahoo. It will take talent from wherever it is [...]
9:20 pm
BluRay News » Blog Archive » Exodus Watch: MySpace Loses A Sales Exec To Mochi Media said:
[...] won’t be the only big Web company that needs to worry about a talent exodus. Incidentally, last month Mochi hired its VP of engineering, Eric Boyd, from Yahoo. It will take talent from wherever it is [...]
10:27 pm
www.ubraniaroxy.pl » Blog Archive » Exodus Watch: MySpace Loses A Sales Exec To Mochi Media said:
[...] won’t be the only big Web company that needs to worry about a talent exodus. Incidentally, last month Mochi hired its VP of engineering, Eric Boyd, from Yahoo. It will take talent from wherever it is [...]