Silverpop, an Atlanta-based marketing technology firm that focuses on email, has taken $15 million in additional funds for expansion, despite reported profitability since 2004.
Silverpop offers both business-to-customer and business-to-business marketing tools, and also provides measurement and analytics. The company is planning on expanding into the international market.
The $15 million round was led by D.E. Shaw, with participation from Draper Fisher Jurvetson, which also invested in past rounds.
Next Story: Image is everything: Google serves up mobile image ads
Previous Story: One small step for MySpace's platform, one larger step for developers: Links to the MySpace app gallery
Tags: deal
