Deals

Silverpop, an on-demand marketer, takes $15M

Silverpop, an Atlanta-based marketing technology firm that focuses on email, has taken $15 million in additional funds for expansion, despite reported profitability since 2004.

Silverpop offers both business-to-customer and business-to-business marketing tools, and also provides measurement and analytics. The company is planning on expanding into the international market.

The $15 million round was led by D.E. Shaw, with participation from Draper Fisher Jurvetson, which also invested in past rounds.

Trackbacks

  1. [...] debt, which could mean the company is thinking about an IPO. Prior to this round, Silverpop had raised $15 million from D.E. Shaw and Draper Fisher [...]

  2. [...] about an IPO. Including the new round, Silverpop has raised more than $50 million, including a $15 million round from D.E. Shaw and Draper Fisher Jurvetson in [...]

  3. [...] this new round of funding, Silverpop has raised more than $50 million, including a $15 million round from D.E. Shaw and Draper Fisher Jurvetson in [...]