Silverpop, an on-demand marketer, takes $15M

April 24, 2008 12:22 PM
Chris Morrison
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Silverpop, an Atlanta-based marketing technology firm that focuses on email, has taken $15 million in additional funds for expansion, despite reported profitability since 2004.

Silverpop offers both business-to-customer and business-to-business marketing tools, and also provides measurement and analytics. The company is planning on expanding into the international market.

The $15 million round was led by D.E. Shaw, with participation from Draper Fisher Jurvetson, which also invested in past rounds.

Topics:

  • http://venturebeat.com/2013/04/24/silverpop-funding/ Marketing automation biz Silverpop scores $25M from Escalate & Silicon Valley Bank | VentureBeat

    [...] debt, which could mean the company is thinking about an IPO. Prior to this round, Silverpop had raised $15 million from D.E. Shaw and Draper Fisher [...]

  • http://www.thecapitals.com/marketing-automation-biz-silverpop-scores-25m-from-escalate-silicon-valley-bank/ The Capitals™ – Capitalists' Magazine | 資本家札記 | Marketing automation biz Silverpop scores $25M from Escalate & Silicon Valley Bank

    [...] about an IPO. Including the new round, Silverpop has raised more than $50 million, including a $15 million round from D.E. Shaw and Draper Fisher Jurvetson in [...]

  • http://marketingautomationtimes.com/2013/04/28/silverpop-secures-25-million-in-funding/ Silverpop Secures $25 Million in Funding | Marketing Automation Times

    [...] this new round of funding, Silverpop has raised more than $50 million, including a $15 million round from D.E. Shaw and Draper Fisher Jurvetson in [...]

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