Silverpop, an on-demand marketer, takes $15M

Chris Morrison | April 24th, 2008

Silverpop, an Atlanta-based marketing technology firm that focuses on email, has taken $15 million in additional funds for expansion, despite reported profitability since 2004.

Silverpop offers both business-to-customer and business-to-business marketing tools, and also provides measurement and analytics. The company is planning on expanding into the international market.

The $15 million round was led by D.E. Shaw, with participation from Draper Fisher Jurvetson, which also invested in past rounds.

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  1. April 25th, 2008
    3:35 am

    Silverpop recibe 15 millones said:

    [...] una compañía de tecnología de marketing centrada en el correo electrónico, ha recibido 15 millones de dólares de inversión en fondos adicionales para la expansión, a pesar de la rentabilidad que está obteniendo desde [...]