Online advertising is growing, but companies are realizing that advertisers don't just want to throw an ad anywhere, they want analytical data so they know their ad will be well targeted. That is what Media6Degrees does.
As the company states: "With Media6, marketers don't buy space - they reach interested people regardless of where they are. This not only means that publishers and advertisers get higher returns on their investments, but it also translates into a better online experience for consumers."
This $2 million round is a convertible promissory note. The investor is Coriolis Ventures, based out of New York, NY. Media6Degrees is also based out of New York, NY.