Audio post: Twitter’s native mobile version needs work

Want to master the CMO role? Join us for GrowthBeat Summit on June 1-2 in Boston, where we'll discuss how to merge creativity with technology to drive growth. Space is limited and we're limiting attendance to CMOs and top marketing execs. Request your personal invitation here!

Twitter has been the subject of a lot of discussion recently on this site and others. One thing people don’t talk about however is how bad the native mobile version is. It would seem that going forward, mobile is going to be one of the keys to Twitter’s success and for me, and plenty of others I’ve talked to, its native site just doesn’t cut it. Sure, there are other 3rd party sites and apps out there that work just fine, but one would think Twitter itself would put a little more work into building a killer mobile interface.

VentureBeat’s VB Insight team is studying email marketing tools. Chime in here, and we’ll share the results.