Veotag raises $1.2M for better video tagging and discovery
Online videos are a lot harder to browse than text. It’s easy to skim a blog post for a part that interests you, but with a video, there’s no way to avoid watching everything you don’t care about unless you haphazardly fast-forward your way through. And while search engines are great at searching text on web pages, they can at best only access a video’s metadata (like length, date updated, etc.). The math is easy for us bloggers. We can cover more issues and produce higher quality post with text than with video, and text gives us an easier means of distribution.
Thing is, though, people often prefer watching videos to reading. Which is why Veotag is an interesting company. If you have a video you want to upload to the web, Veotag lets you tag the most interesting parts of the video. You upload your video into Veotag — whether you’re using Quicktime, Windows Media or Flash format — and then you create a table of contents with links that direct others to select parts of the video. You can also include slides and notes under a tag, and share the tag links with friends.
See the screenshot of the video, above, where company chief executive Scott Rhodes discusses his own company. Table of contents and tags are to the right of the video. The service is also available for audio tracks.
Also, very importantly, search engines can discover the tags you create in Veotag, and with more data available about your content, your video will be more accurately categorized and may be ranked higher in search results.
Other companies offer tagging. Video-sharing site Viddler also lets you tag video segments, but it’s more of an add-on feature that’s not focused on letting you create more content around your tag. Multi-purpose video platform Pluggd also lets you add tags, but the company focuses on letting you do things like add advertising into your videos, and its tags don’t appear in search results. We’ve found Veotag to be the easiest to use.
New York-based Veotag has just raised $1.2 million from Small Ventures USA. The company raised a smaller amount from the same firm last year.
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About the Author, Eric Eldon
Eric currently covers digital media technology and business news, especially what's happening on social networks and their platforms. He also writes and edits stories about venture capital, and lots of other stuff, too. He started at VentureBeat in the spring of 2007, half a year or so after Matt Marshall left his reporting job at the San Jose Mercury News to found the site. Eric previously cofounded a startup called Writewith, that was building editorial software for newspapers and other groups of writers. The startup didn't work out, but he learned a lot.
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