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The business information search engine ZoomInfo has spun off its advertising business into a new company, Bizo Inc.
ZoomInfo started supplying the information it collects to other sites and advertising last year when it rolled out its ad platform. This allowed it to utilize the data it has on tens of millions of business people for ad targeting. This new company, Bizo, will extend upon that idea.
ZoomInfo’s customers include Microsoft, Staples, Sony, Apple, Oracle, Google, Yahoo and several other prominent companies.
The Waltham, Mass-based ZoomInfo raised a $7 million Series A round back in 2004. Ascent Venture Partners, Commonwealth Capital Ventures, Flagship Ventures, Venrock Associates and Vulcan Capital all participated.
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results