Adobe muscles into online office market with Acrobat.com

With the launch of a new site called Acrobat.com, Adobe says it’s ready to compete against online office products like Google Docs and Microsoft Office Live. For now, the site brings together three of Adobe’s office services — Buzzword for creating and sharing documents, ConnectNow for web conferencing and an “organizer” with 5 gigabytes for file sharing.

Despite the presence of other big players, Adobe could make some real headway in this field. After all, the best-known competitor, Google Docs, is favored primarily because it’s available for free, rather than for its limited functionality. Acrobat.com is free too, and in his announcement, Acrobat.com Product Manager Erik Larson says Adobe’s goal is to give users collaborative features without settling for a lower-quality product.

For example, Larson points to Buzzword’s feature for commenting on documents. Buzzword has a little balloon that’s always present and allows you to make comments along the side of a document. In other office apps, users have to turn commenting on and off. (Digital Media Editor Eric Eldon, who has used Buzzword, tells me Buzzword’s commenting feature is much better than the competition, and that’s just one advantage it has over Google Docs.) That may sound like a rather minor feature to emphasize, but it underlines Larson’s bigger argument that Adobe’s products were built with online collaboration in mind. Microsoft Office Live, on the other hand, is a desktop application with sharing features added, and in many ways Google Docs feels like a pared-down version of Microsoft Office.

With its three bundled products, Acrobat.com is broader than Google Docs; the web conferencing feature ConnectNow can be seen as a competitor to WebEx and GoToMeeting. Also very cool is the fact that Acrobat.com runs on Adobe’s popular Flash runtime and its hybrid web-desktop platform AIR. With AIR, you can access the office suite outside your web browser, although you still need to be online.

All in all, if Acrobat.com lives up to Adobe’s promises, it should be a formidable competitor. The site is launching in public testing mode today.

In other Adobe news, the company also announced today that its new version of Adobe Acrobat, Acrobat 9, will include native support for Flash technology. That means Acrobat users can create documents with embedded Flash movies.

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About the Author, Anthony Ha

Anthony is VentureBeat's assistant editor, as well as its reporter on enterprise technology, cloud computing, and tech policy. Before joining VentureBeat in 2008, Anthony worked at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing. He attended Stanford University and now lives in San Francisco. Reach him at anthony@venturebeat.com. You can also follow Anthony on Twitter.

  • Adobe is the perfect company to plunge into this, albeit a little late. The argument that their platform was built for online unlike traditional apps that are desktop apps to start with, is very valid. Commenting is an area where all the current solutions are no good -- neither intuitive nor user-friendly. MS is starting to do some cool things in this area (partly in desperate attempt to hold on to their MS-Office monopoly).

    The downside to Adobe is that most of their solutions plug PDF or flash in some form or shape. In that sense its not exactly open, though PDF and flash are fairly ubiquitous. But if Adobe can provide a better solution overall (which I think they are best equipped to do), then it can be the start of something truly new and innovative.
  • The company that dominates the online office space will be the one that combines a strong core offering with a robust plug-in architecture so outside firms can both build out features and connect these systems to other services. The value of these suites over traditional desktop offerings will lie in their ability to encourage other services to build around them.

    The potential here is to be the firm that successfully delivers on the promise of moving from the metaphor of the document on the desktop to a notion of documents as collaborative, interactive, and dynamic stores of information. Conversations rather than artifacts.
  • Justin, totally agree. In fact, I was just about to write a post related to that.
  • It would seem that the online office market is attracting more of the big players. I imagine the Zoho's of the world may get squeezed...
  • Yes, that seems like a real possibility, although I imagine the execs Zoho disagree, at least publicly ...
  • My company just switched to Acrobat.com for some worldwide training. The tools allow us to use their VoIP rather than having a ton of people calling into a big conference call which racks up cost per minute while using Microsoft LiveMeeting in conjunction.

    It works great. The flash-based app works on all browsers and on my Linux box too. The biggest issue is getting people who want to respond to the trainers to hook a microphone to the PC -- but most people just ask questions into the public chat box.

    I'm a fan of this product and hope Adobe takes another bite out of Microsoft's platform.
  • Whoa, cool!