Enterprise video company Qumu has raised a $8.6 million third found of funding.
As Qumu says on its site "video plays an increasingly strategic role in the way enterprises communicate internally and externally." Qumu customers including AT&T, Abbott Labs, Capital One, Citigroup, Dell and eBay likely agree with that.
The company was formerly know as Media Publisher but that was probably a bit too generic for a large enterprise video company, so they decided to rename the company Qumu, which is the "Firepower within" in Native American mythology.
The round was participated in by a few individuals as well as the Storm Ventures and Advanced Technology Ventures.
Hopefully, the Emeryville, Calif-based company utilizes this "firepower within" wisely after this latest round.