IPhone rumors: Could Adobe lose out on its slice of the Apple pie?

Adobe Flash, the popular platform for web applications and media, may finally be coming to the iPhone. “May” is the operative word here — it sounds like development is still in the early stages, and Apple might not even be interested.

While Flash-related speculation hasn’t even approached the level of constant rumors and counter-rumors about the release of the iPhone 3G, there’s still been plenty of grumbling. After all, the lack of Flash support is disappointing on a device that’s supposed to offer the most advanced mobile browsing experience around.

Adobe chief executive Shantanu Narayen set off a wave of discussion during an earnings conference call in March, when he said the company was working on version of Flash for the iPhone, although Adobe later clarified that all the discussions were still preliminary. Well, it’s three months later and time for another earnings call. Naturally, Narayen took the opportunity to get people talking again. He said Flash for the iPhone is now “working on the emulation.” That means Adobe has Flash running on an iPhone emulator on a computer in the company’s labs. As for an actual iPhone … they’re working on it. This isn’t exactly an earth-shattering announcement, but hey, at least it’s progress.

So things are moving forward on the Adobe side. The real question is whether Apple (whose cooperation Adobe needs, especially since the ideal solution would be to integrate Flash into Apple’s Safari mobile browser) even wants Flash. Chief executive Steve Jobs has argued that neither Flash nor the mobile version Flash Lite is really appropriate for the iPhone, and several writers think Apple is pursuing a different strategy — namely, working with a company called SproutCore to develop JavaScript applications that aren’t restricted to either Flash or Microsoft’s competing platform Silverlight.

SproutCore has already built iPhone apps, including Apple’s MobileMe service, and there’s a strong case that Apple wants to push for a more “open” web, rather than one increasingly reliant on Flash or Silverlight.

On the other hand, I don’t think SproutCore’s future potential will do much to lessen the clamor for Flash on the iPhone, at least in the short-term. Do you want a browser that lets you use hypothetical “open” applications that will be developed in the future, or one that lets you browse the web as it exists right now? You know, the web where many popular sites are built on Flash technology? Yeah, me too.

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About the Author, Anthony Ha

Anthony Ha writes about enterprise technology, cloud computing, tech policy, and random cool startups. Before joining VentureBeat in January 2008, he worked at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing. Anthony attended Stanford University from 2001 to 2006, and now lives in San Francisco. Reach him at anthony@venturebeat.com.

  • hardmanb
    I understand that Adobe and Microsoft would like the web locked in to licenses for Flash and/or Silverlight so they can charge for the services and increase their revenue. In general, I distrust these companies in their quest for proprietary control of the web, and their greed.

    I also understand that Apple and Google want open standards not subject to anyone's control and back Sproutcore and other open solutions for the web. In general, I trust Apple and Google in their quest for open web standards and to act in the best, long-range interests of consumers.

    Unless there is something compelling about Flash or Silverlight that can't be provided by open standard alternatives, open standard development seems the better choice.
  • I agree with the basic principles you express here, but I don't think it's the binary choice that people are making it out to be.
  • A pseudonymous commenter said: "I understand that Adobe and Microsoft would like the web locked in to licenses for Flash and/or Silverlight so they can charge for the services and increase their revenue. In general, I distrust these companies in their quest for proprietary control of the web, and their greed."

    Maybe we should meet for coffee some day. I'd like to better understand such surprising certainty of belief. ;-)

    (An analyst asked Shantanu for news with Apple's iPhone, and he just confirmed the prior quarter's report that technical research was proceeding. I might expect blogospheric tremors if there was something actually shipping, but so many column-inches on so little news almost makes the paparazzi seem genteel.)

    jd/adobe
  • John, I think the iPhone is the tech blogosphere equivalent of Brad and Angelina.
  • Joseph
    Apple would you just put the Flash on it!!!
  • Jon S
    Check out the Open Screen project and you will see that its not about revenue for licenses. Adobe has open sourced flash I believe
  • Make flash an Open Standard like Adobe did with PDF?

    That would really shake things up