Bazaarvoice raises $7.1 million to provide brands with consumer-generated content options

Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here!

Bazaarvoice provides technology for brands to utilize consumer-generated content. Now the company will have more money to do so following its 4th round.

The service has quite a few big name clients including Dell, Petco, The Home Depot, Kmart and many others.

The $7.1 million round was participated in by Austin Ventures and Battery Ventures.

Bazaarvoice is headquartered in Austin, Texas.

VentureBeat’s VB Insight team is studying marketing analytics... Chime in here, and we’ll share the results.