Rumor: High school social network MyYearbook raising a “huge” round

June 19, 2008 | Eric Eldon | Comments |

Well, it might seem like the bloom is off the flower of social networking, as questions mount as to how these sites can become profitable businesses.

But MyYearbook, a fairly new but fast growing (for its size) social network that focuses on high schools, “is raising a huge round,” according to a reliable source.

This seems especially probable as a rash of other social networks and related companies have raised large rounds, most recently social network application company RockYou and business social network LinkedIn.

MyYearbook has, according to Hitwise, seen a 384 percent increase in traffic over the last year — from 0.29 percent to 1.40 percent of the US social networking market .

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About the Author, Eric Eldon

Eric currently covers digital media technology and business news, especially what's happening on social networks and their platforms. He also writes and edits stories about venture capital, and lots of other stuff, too. He started at VentureBeat in the spring of 2007, half a year or so after Matt Marshall left his reporting job at the San Jose Mercury News to found the site. Eric previously cofounded a startup called Writewith, that was building editorial software for newspapers and other groups of writers. The startup didn't work out, but he learned a lot.

  • weirdallica
    I've always been curious how these social networks grow so fast. My friends and I have been trying to get our website readership up and it's just not working. Maybe someday
  • Yawn
    This is comical. MyYearbook is basically a sham site with a fake founding profile. The "kids" who founded it are a front for the older brother who sold his site to Petersons back in the day.
  • Im also surprised that this has taken off so fast considering it's still fairly new. I do think that if you create something that interest teenagers that they quickly jump on it. It's like a popular young pop music star who is hot at a particular time. Teens jump on it quick.
  • I recently analyzed traffic data for the top social networking sites and found MyYearbook to have the highest average stay time (minutes/month/user) of any large site including MySpace and Facebook: http://tomuse.com/2008/05/24/social-networking-...

    This, along with the increase in traffic, would explain why they are gaining such interest and confidence from investors. The longer you can keep users logged in, the greater potential for them to earn more revenue for you!
  • Missy
    Myyearbook is nothing but a way to gather email addresses from subscriber's contacts list, then send out tons of annoying SPAM with no working way to unsubscribe to these unsuspecting people. I've never registered with myyearbook but get plenty of emails from them now after somebody that has my email address subscribed. I also had an address that received approximately 2 spams a week and now am receiving dozens.