TravelMuse, a new vacation recommendation site that launched this week.
The site, which has one of the better looking user interfaces of any travel site that I've seen, it set up like a travel magazine. The current "issue" highlights Argentina.
"We want to provide vibrant photos and content that changes every week," chief executive Kevin Fliess says. "We want it to be like picking up the newest issue of Travel & Leisure."
This attention to design and user experience may help it compete in the ever-expanding travel website field. Rivals now include NileGuide (our coverage) and Kayak, as well as the big boys, Travelocity, Expedia, Orbitz and Hotwire.
The Los Altos, Calif-based company has raised $3.5 million from Azure Capital Partners, California Technology Ventures and angels.