CNET, a large online tech news and reviews media company that we compete with, is getting a significantly altered new look. I’m happy about the changes, for the sake of my eyes. I read a lot of the publication’s articles, and until now I’ve had to look at the garish neon yellow background (below) that has been part of the brand since it launched as a TV channel in 1992.
Starting today, the company will be rolling out the new version to small groups of readers, testing it for bugs and any usability issues before fully launching it later this year.
The changes are sweeping. The new front page (above), the new reviews section (below), and other popular components of the main CNET property will get a new look and feel.
The San Francisco-based company received 17 million visitors last month, according to Nielsen/NetRatings. I’m guessing I’m not the only one who’s going to find their eyes a little more pleased by the new site.
CNET editor Dan Farber has more details on the changes, and including a feedback questionnaire where you can tell the company what you think about the changes.
VB’s research team is studying mobile user acquisition:
Chime in here, and we’ll share the results