CNET, a large online tech news and reviews media company that we compete with, is getting a significantly altered new look. I’m happy about the changes, for the sake of my eyes. I read a lot of the publication’s articles, and until now I’ve had to look at the garish neon yellow background (below) that has been part of the brand since it launched as a TV channel in 1992.
The changes are sweeping. The new front page (above), the new reviews section (below), and other popular components of the main CNET property will get a new look and feel.
The San Francisco-based company received 17 million visitors last month, according to Nielsen/NetRatings. I’m guessing I’m not the only one who’s going to find their eyes a little more pleased by the new site.
VB’s research team is studying mobile user acquisition: Chime in here, and we’ll share the results.