Mobile-only social network MocoSpace serves up 1.5 billion pageviews in May

Mobile-only social network MocoSpace announced today that it generated more than 1.5 billion pageviews in May. That’s a larger number than rival MySpace Mobile’s 1.4 billion pageviews for the month of March.

MocoSpace’s traffic grew 50 percent, compared to just four months ago.

This is in an indicator that mobile-only social networks can not only continue to thrive, but may experience an accelerated growth. After news of the recent growth of MySpace Mobile and Facebook Mobile, there was debate over whether the established online social networks will dominate mobile from now on.

MocoSpace is the largest social network designed specifically for mobile phones in the U.S. It also announced another milestone today as it passed the 3 million mark in registered users this month. The milestone follows a May report by browser company Opera ranking MocoSpace as the third most trafficked mobile site in the U.S. after MySpace and Google.

“What we’re witnessing here is a sea change in social networking behavior. It’s moving from the web to mobile at breakneck speed, simply because people carry their phones 24×7. They don’t want to be sitting at a PC to be able to connect with their friends,” said Justin Siegel, cofounder and CEO of MocoSpace. “They’re coming to MocoSpace because it was built from the ground up for easy mobile use.”

This mobile social networking trend is likely to accelerate as well. Some 800 million people worldwide will use social networks from their mobile phones by 2012, a recent report by eMarketer indicated. That will be nearly 20 percent of all mobile phone users

The relatively high number of generated page views compared to the user numbers may be an indicator that MocoSpace users are particularly active on the network. The average member comes to the site more than once a day.

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[MG Siegler contributed to this story.]

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About the Author,

"Matthaus Krzykowski is the CEO of Xyologic (www.xyologic.com), an app store search company that helps users find relevant apps across various mobile platforms. For app publishers, analysts and corporates Xyologic is a specialized market intelligence firm we deliver exclusive insights on the apps economy. Those insights are based on data from Xyologic's app search technology. At the end of April 2011 the company indexes over 600,000 apps on iOS, Android and WP7 in 27 national markets.
Matthaus is a freelance writer for VentureBeat (http://venturebeat.com/author/matthaus-krzykowski). At VentureBeat, Matthaus has written many of the analysis and trend pieces on various mobile themes. For example he was part of the team which ported Android on a netbook. Also he has been Program Chair for VentureBeat's MobileBeat conference (http://events.venturebeat.com/mobilebeat2010).

Prior to Xyologic Matthaus had a series product management positions in both digital and mobile startups.

Follow him on Twitter at @matthausk, and follow VentureBeat on Twitter at @venturebeat."

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