Next “Mobile Monday” to focus on mobile web traffic measurement

July 3, 2008 | Eric Eldon | Comments |

The buzz around the mobile web these days is furious, spurred on by the web-friendly Apple iPhone and Google’s forthcoming mobile operating system, Android.

However, the state of mobile web traffic measurement is abysmal.

To dig deeper into the state of web traffic analytics on the mobile web, VentureBeat’s Matt Marshall will be moderating a panel at the next Mobile Monday event, where mobile industry professionals meet up every first Monday of the month.

This event will be this Monday, July 7.

AdMob, one of the leading mobile advertising companies, will give a demo of their new analytics offering, Opera, a leading mobile web browser, will share some about the motivation and learning that’s come from the State of the Mobile Web Report. The goal is to try to pull some overall understanding of how the mobile web is progressing, and what a publisher can do to understand their position and role in the market as a whole. Special thanks to Mike Rowehl, who organizes the informal events. Each month, he looks for a host, and we agreed to offer co-host this time around. He’s also trying to get Nielsen and M:Metrics (acquired by Comscore), two other mobile leading measurement companies, involved.

  • What: July 2008 Mobile Monday (Metrics and Analytics)
  • When: July 7th, 2008 7:00pm
  • Where: Microsoft SF Campus, 835 Market St, 7th floor, San Francisco, CA 94103
  • Who: Anyone interested in mobility
  • Cost: Nothing!


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About the Author, Eric Eldon

Eric currently covers digital media technology and business news, especially what's happening on social networks and their platforms. He also writes and edits stories about venture capital, and lots of other stuff, too. He started at VentureBeat in the spring of 2007, half a year or so after Matt Marshall left his reporting job at the San Jose Mercury News to found the site. Eric previously cofounded a startup called Writewith, that was building editorial software for newspapers and other groups of writers. The startup didn't work out, but he learned a lot.

  • nice..!!


    مسجات
  • Parrish
    Please provide updates as they occur! This will be a great conversation.
  • Shame we didn't know about it in advance, I could have come and demonstrated Amethon Mobile Analytics the first mobile specific analytics technology to be launched (back in Oct 2007 last year).

    It's also still the only mobile solution to see 100% of the mobile http packets because we use wireline capture instead of page tagging.

    More details at http://www.amethon.com/Content_Common/pg-Mobile...

    Cheers,
    Dean Collins
    www.Amethon.com

    For thos
  • Matt Marshall
    dean, can you contact me (see contact link on right hand side of blog)? It's not necessarily too late.
    Matt
  • Parrish
    As a virgin to the mobile space, this was a great event. The presentation by AdMob created buzz on their upcoming product release. The people were extremely friendly. My hat goes off to Mike Rowehl and the audience for asking thought provoking questions at the end of panel session. Thank you for the education and access. This event is great for development, networking and career opportunities. By the way, please order tomato pies for the vegans in attendance!