Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
As of last night there were 802 total applications available in Apple’s App Store for the iPhone and iPod Touch. Of those, 393 or a full 49 percent were classified in either the “Games” or “Entertainment” categories, according to data put together by Medialets.
While that may not seem like a big surprise, remember that the iPhone was not built to be a gaming machine. Yet those are the apps people are buying and those are the apps people are making. Having already tried out several of the games myself, I can tell you first hand — there’s a future in iPhone/iPod Touch games.
Some other interesting data as illustrated in the chart below shows that 22.7 percent of all apps are free, with another 23.8 percent costing just $0.99. Only 5.6 percent are selling over the $9.99 mark.
Medialets is focused on providing ads for applications running on the iPhone and gathering metrics. They also have a great breakdown of the top apps by several metrics including paid/non-paid, rating and price. Find that chart here.
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results.