MobileBeat 2008: Nielsen data on mobile Internet

Here’s some of the mobile data just presented by Nielsen at MobileBeat 2008 today in Sunnyvale, Calif. It shows how mobile Internet usage is growing. And it’s not just limited to attracting people who have become Web-savvy already on their computers; the mobile Web brings in new Internet users, too.

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About the Author, Anthony Ha

Anthony Ha writes about enterprise technology, cloud computing, tech policy, and random cool startups. Before joining VentureBeat in January 2008, he worked at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing. Anthony attended Stanford University from 2001 to 2006, and now lives in San Francisco. Reach him at anthony@venturebeat.com.

  • The 5x access avg for iPhone users vs. all other mobile internet users is a bit bubious.

    The iPhone does not support MMS.., thus anytime you send a picture message to a friend that is an iPhone user.., they are accessing the internet to view that picture instead of getting it right on their phone.
  • Hmm, that's interesting, but have you seen any data to support the idea that picture messaging is so prevalent that it would explain such a large discrepancy?
  • matthaus
    It's not bubious, even though I agree to you comment on MMS.

    The data is pretty firm and reported by others - be it data companies like Nielsen/Comscore or private companies. It's one of the reasons why some of the hype behind the Iphone is justified.
  • I would guess that a lot of the non-users of mobile web are on company phones. Both of my parents' phones (different companies and providers) had wireless Internet access and they didn't notice it for months.

    For me personally, the closest I get to mobile web is my Nokia N800.
  • Interestingly, these graphics does not cover Korea or Japan. Wonder what their mobile web usage is like. Also, noteworthy, is that search is low on the usage categories on mobile along with social networking. I can understand that social networking is low as you are on the move and potential with a network of friends, so don't need the social networking components. What does this mean for all the mobile social networking sites out there?
  • Yes, the absence of Korean and Japan is interesting. Not sure why that is.
  • Luiss
    This info is worthless without numbers from Korea and Japan. I wonder why Nielsen are not included? Where would the US be ranked or the UK?
  • All Internet access should be MOBILE internet access. I find the term rather archaic and inappropriate. The term "MOBILE Internet" applies more to the device than the Internet per se.

    For certain modes of access (quick email check) or content (some blogs), accessing the web via the iphone has become my PREFERRED means. For example, reading TechCrunch (sorry Matt) is superior in some ways to traditional online edition as the iPhone edition strips out the right hand AD "nav." This allows me to focus exclusively on the actual content, not all the miscellanea. This keeps me focused, and I find that i can tear thru the articles faster. frankly, if i had the 3G or 4G phone (in asia) i'd ONLY access the web from a desktop/laptop when i needed a key board AND/OR had to toggle between applications. The day I have a hand held that provides me additional screen real estate + desktop apps, is the day I say good bye to my laptop altogether.
  • "I find the term rather archaic and inappropriate. The term 'MOBILE Internet' applies more to the device than the Internet per se."

    Sorry, I'm not following this. It seems obvious to me that the term refers to the device, what's wrong with that?
  • An interesting report but we find that users in countries like India, Indonesia and eastern Europe are more engaged with mobile and probably more receptive to well designed mobile services than some of us in the west with shorter attention spans :)
  • matthaus
    @Dilip Dand,
    these slides are from a 10min data panel on the mobile web. Jesse Goranson and me gave some brief overview on some trends and attached some numbers to it. We had a US focus and commented on the slides.
    * Search is very low on mobile, agreed. This is also the case because it is just too difficult for users to use. This is one of the reasons why there is so much investment in all types of interface/navigation solutions.
    * Do not agree with you mobile social network conclusion. The slide says how many users are using mobile social networks, not how big usage is. Mobile social networks continue to be top driver of the off-deck mobile web, we will have another updated piece on that in the short-term.
    @jamesharnedy
    Agreed. Mobile web penetration is much further in these regions.