Movie Set Inc. announced an additional $1.5 million from Vancouver-based British Columbia Discovery Funding, part of a total of $5 million in Series A financing. Charles Cook, manager of Discovery Capital Management Corp, will also be appointed to the board of directors at Movie Set Inc. Also participating in this round of financing is Rho Canada, the Canadian division of Rho Capital Partners, Inc. of New York, NY.
Movie Set Inc. is a web platform that movie producers can use to upload exclusive behind-the-scenes content to attract online cinemaphiles. The company intends to make money by selling advertising on the site, product placement, product placement, and selling props and movie memorabilia. A quick glance at the site found mostly direct-to-DVD movies utitlizing the service for the moment — a prime example being infamous schlockmeiter Uwe Boll’s Postal.