SoCal earthquake a powerful reminder of Twitter’s potential

This morning a 5.4 magnitude earthquake struck Southern California near Los Angeles. Well before the information was anywhere on the major news outlets, tweets (Twitter messages) were flowing in at a rapid clip. I say again, events such as this showcase the power of the micro-messaging service Twitter.

When natural disasters strike, people want news ASAP. Twitter is simply very fast at disseminating information. We saw this when a large 7.8 earthquake struck China back in May and we’re seeing it again today. Today, it was especially true when used in conjunction with the social conversation and aggregation site FriendFeed. Minutes after the quake, I had various accounts of it and maps of its epicenter.

Twitter’s new search site (formerly Summize) is also an incredible tool for getting information. It used to take a little while for information on these events to trickle down depending on who you were following on Twitter. Now you can simply open Twitter Search and do a query for “earthquake” and get thousands of results. Within minutes of me opening the site up, I was alerted that there were already hundreds of updates on the earthquake — the information was coming in fast.

It takes reporters time to set up and get the story, but Twitter turns thousands of regular people into citizen journalists — all of whom are on the scene. Of course one has to worry about the spread of incorrect information, especially in the time of a disaster, but the sheer volume of tweets allows for the truth to come up.

Many people only like to talk about Twitter’s monetization strategy or when it will hit “mainstream” usage. Throughout all of this the most important fact remains that Twitter is useful. As long as it stays that way and can maintain (or achieve depending on the week) reliability, the rest of that will come.

You can find me on Twitter here along with fellow VentureBeat writers Eric Eldon, Dean Takahashi, Anthony Ha, Chris Morrison and Dan Kaplan. Oh, and we have a VentureBeat account (for our posts) as well.

Update: The so-called “video Twitter” site that I’ve written up a couple of times, 12seconds, also has a user, PodGen, with supposed (see the comments) video footage of the quake from the 36th floor of an L.A. building.

Update 2: The 12seconds vid was fake, posted after the fact, a co-founder of 12seconds confirmed.

Update 3: Twitter itself is now weighing in on the earthquake and Twitter’s role in spreading the news. Twitter co-founder Biz Stone notes that the AP pushed out its first wire item on the news 9 minutes after people were already tweeting about it on Twitter. The first tweet about it came mere seconds after the earthquake started.

He also says:

Whether it’s updates from best friends, internet pals, companies, brands, or breaking world events, the real-time aspect of sending and receiving Twitter updates continues to motivate our work.

Check out the chart below.

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About the Author, MG Siegler

MG Siegler writes about technology trends and new media for VentureBeat, with a focus on mobile topics, social elements and key news stories. Before that, MG wrote about technology on his blog, ParisLemon. Originally from Ohio, MG attended the University of Michigan where he studied film. He's previously lived in Los Angeles where he worked in Hollywood and in San Diego where he did web development. He now lives in San Francisco.

  • MK
    Too bad they don't time stamp these posts. Damn! way to be FIRST!
  • I wonder what this video shows. It' s NOT the building shaking. The movement is too fast, and it's inside the room, relative to the window frames was we see. It looks more like a camera quickly moved left and right.

    If this was an indication of how the building moved, we'd see a lot less movement behind the window (inside) and a lot more outside.
  • So you think they're just making that up Zoli? It's possible - it is timestamped quite a bit after when the quake took place. It'd be pretty lame if someone did that, but certainly not out of the realm of possibility.
  • Not necessarily making it up, the camera may have been on a tripod which started to dance around. But it does not represent a building's movement as a result of the earthquake.
  • gsmaverick
    Why would someone fake something like that? What a loser.
  • LA must be pretty jittery because of the earthquake.
  • Ryan
    Great article selection guys. To contrast twitter, I immediately went to LAtimes.com and the the servers were down for a couple minutes (probably due to high traffic volumes). What this shows is the intense demand for IMMEDIATE on-demand information access.... www.gothamtechminute.blogspot.com
  • I was one of the people on Twitter as the quake struck. (http://www.Twitter.com/NancyMarmolejo)
    I ran from the computer to make sure I'd be safe, watched as my bathroom cabinet contents fell out and CDs tumbled from bookcases. then I ran back into my office and instantly Tweeted "EARTHQUAKE!". I saw a few of my local contacts doing the same. Having the connection to the internet during this was amazing. Within 5 minutes I had several conversation threads with colleagues and friends asking how everyone was. Meanwhile, our thousands of friends from all over witnessed our conversations from afar and sent their support.

    Yes, Twitter is fast and people are connected. This gave a whole new meaning to the term "relationship building" online. Very powerful indeed!
  • Good info Nancy, glad you're okay.
  • CM
    Ha! Seriously? The world was shaking all around you, your belongings were crashing down, and you ran to your computer to post messages? Nice.

    I guess I just find that a little fantastic.
  • ha ha...I twittered "earthquake" while it was happening. Then, used twitter to update my website to let my family know I was just fine. (I'm due in a month)
  • Literally 3 minutes after it happened Twitturly was tracking it. 5 minutes after it happened it was promoted to the homepage of Twitturly. it still remains there with 90 active tweets.

    I am not trying to self promote (I own Twitturly), but it was events like this that show that first, Twitter is where the news breaks, and second, Twitturly, is where you can see it almost immediately after it happens.
  • anon
    A whole *nine* minutes after it was on Twitter! What would we do without it.
  • sam
    hey guys...

    hate to tell you.. but the old land line phone system works just as well, and the cell phone as well...

    i was on a call with a friend, who told me as it happened.. and we had more than 140 chars!!!

    peace
  • you sure about that sam?

    http://www.latimes.com/news/local/la-me-phones3...

    "Post-quake callers overload phone systems, both wireless and wired"
  • Bob
    So, is this "Yay Twitter!" crap now mandatory after every earthquake? "cause it got old the first three times....
  • Carl
    Quite.

    Proponents of any innovation have a vested interest in telling us how radical it is and how it is going to usurp the existing order....even if it's only for bragging rights or a sense of feeling cool and cutting edge.

    I'm sure it was the same for early adopters of print, morse code, radio, telephones....etc etc
  • CB
    Irrelevant if all the cell lines are jammed for 30 minutes (like they were immediately following the quake).
  • Siddharth
    This is a two edged sword. On one hand, tweets and its likes are very useful social tools to spread a word like wild fire. On the other hand, it can have devastating impact if not used with caution. A wrong word or a rumor could create havoc.

    I am no scaremonger, but everything comes at a price.

    Siddharth,
    India
  • euclid
    I guess you will change your mind at the next Twitter hoax
    Anyway this is really childish. grow up
  • Archer
    Wow! You really are an idiot!

    Guess what. I knew about it one second after because I felt the damn thing! Why on earht do I need something like Twitter when I am here. What moron needs confimation from something to know he/she felt an earthquake?

    It's really no wonder why this country is eroding so rapidly. Ah, liberals and their electronics....you gotta love em'.
  • Archer
    Hey Ginnie, that's really great you twittered your website to let your family kno you were okay. Because I'm sure they're checking it every five freaking minutes to see your updates. Besides, 5.8 quakes don't hurt people in this country.

    Grow up! I'm truly saddended to know that you are bringing another life into this world. What are you gonna do, tweet everyone when you have the kid to take every possible human emotion and interaction out of the event?

    What would you aunts do if they had to wait nine more minutes to find out you delivered? Whay they must be dying inside from the long wait!
  • To have experienced the earthquake that is scary and frightening. Do you believe someone who predicts earthquake? Fortunately, I know YunFeng who can do that in a class by oneself. Below is some consult site.
    www.512-china.org
    http://guantianzd.blog.sohu.com/ (YunFeng's Blog)
    http://iknowfuture.blogspot.com/ (My blog)
  • No one can predict when an earthquake will strike, only the possibilities of an earthquake by looking at past records.
  • edsion007
    Hmmm.... why it has to do with twitter so much?
  • edhardy622
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    http://www.uggboots365.co.uk
  • No one can predict when an earthquake will strike, only the possibilities of an earthquake by looking at past records.
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