Local Marketers, a startup serving small- and medium-sized businesses that want to advertise online, has raised $4.1 million in new funding from Madrona Venture Group.

The Seattle company has also appointed a new chief executive, Walter Boos, who previously served as president of educational software maker SchoolKiT. The three-year-old company touts its pay-per-contact model, which is a more accountable ad payment model than pay-per-click.

Local Marketers has raised a total of $5.1 million in venture backing.

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  1. July 31st, 2008
    4:06 am

    Startup Meme » Blog Archive Online advertisers ‘Local Marketers’ raises $4.1 Million said:

    [...] that helps small and medium size businesses to advertise online. The Seattle based startup has raised $4.1 million in its current round of [...]

  2. July 31st, 2008
    12:54 pm

    July 31, 2008 | next media update said:

    [...] Local Marketers Raises $4.1 Million for Online Advertising VENTUREBEAT Local Marketers, a startup serving small- and medium-sized businesses that want to advertise online, has raised $4.1 million in new funding from Madrona Venture Group. The Seattle company has also appointed a new chief executive, Walter Boos, who previously served as president of educational software maker SchoolKiT. The three-year-old company touts its pay-per-contact model, which is a more accountable ad payment model than pay-per-click. Local Marketers has raised a total of $5.1 million in venture backing. Source> [...]