Deals

Local Marketers raises $4.1 million for online advertising

If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.

Local Marketers, a startup serving small- and medium-sized businesses that want to advertise online, has raised $4.1 million in new funding from Madrona Venture Group.

The Seattle company has also appointed a new chief executive, Walter Boos, who previously served as president of educational software maker SchoolKiT. The three-year-old company touts its pay-per-contact model, which is a more accountable ad payment model than pay-per-click.

Local Marketers has raised a total of $5.1 million in venture backing.