If you’re not reaching, engaging, and monetizing customers on mobile, you’re likely losing them to someone else. Register now for the 8th annual MobileBeat
, July 13-14, where the best and brightest will be exploring the latest strategies and tactics in the mobile space.
V-Enable, the San Diego startup that offers an information directory service for mobile phones called FreeMobile411, has raised half of a new $2.2 million funding round, VentureBeat has learned.
FreeMobile411’s offering comes in two forms — there’s a downloadable voice search application, through which you request address and contact information for a business or residence, as well as a mobile site, where you can make the same requests as a normal text search. V-Enable is going up against some big search companies — Google offers 1-800-GOOG-411, while Yahoo announced earlier this year that it will team with voice search startup Vlingo for its mobile offering oneSearch.
But FreeMobile411 has two advantages: It’s not limited to business listings, because it also includes 140 million residential listings, and it’s not completely automated either. If a caller’s having trouble with the normal service, FreeMobile411 can connect them to a live operator (for a small fee). Unfortunately, you can only download the voice service if your carrier has a deal with V-Enable, which means I can’t get the service on my iPhone. Supported carriers include AllTell, MetroPCS and Sprint.
The company previously raised around $20 million in venture funding. It isn’t disclosing the number of calls it serves, but it has released some interesting data about its most popular searches — recently, pizza-related calls appear to be on the rise.
A company spokesperson confirmed the funding, but didn’t offer any additional details. Backers include existing investors Palisades Ventures, Softbank Capital and Sorrento Ventures.
VB's research team is studying mobile user acquisition...
Chime in here, and we’ll share the results