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Marketbright, which provides automated marketing tools on a subscription basis, has raised a first venture round of undisclosed size from Greycroft Partners and Knight’s Bridge Capital Partners.
The San Bruno, Calif. company says its products help customers with campaign execution, lead scoring and more, and that they can be integrated with customer relationship management (CRM) software. Marketbright’s customers include Serena Software, VMware and Avid.
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results