Marketbright raises funding for automated marketing

Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here!

Marketbright, which provides automated marketing tools on a subscription basis, has raised a first venture round of undisclosed size from Greycroft Partners and Knight’s Bridge Capital Partners.

The San Bruno, Calif. company says its products help customers with campaign execution, lead scoring and more, and that they can be integrated with customer relationship management (CRM) software. Marketbright’s customers include Serena Software, VMware and Avid.

VentureBeat’s VB Insight team is studying marketing analytics... Chime in here, and we’ll share the results.