Marketbright raises funding for automated marketing
Marketbright, which provides automated marketing tools on a subscription basis, has raised a first venture round of undisclosed size from Greycroft Partners and Knight’s Bridge Capital Partners.
The San Bruno, Calif. company says its products help customers with campaign execution, lead scoring and more, and that they can be integrated with customer relationship management (CRM) software. Marketbright’s customers include Serena Software, VMware and Avid.
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About the Author, Anthony Ha
Anthony is a senior editor at VentureBeat, as well as its reporter on media, advertising, and social networks. Before joining the site in 2008, Anthony worked at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing. He attended Stanford University and now lives in San Francisco. Reach him at anthony@venturebeat.com. (All story pitches should also be sent to tips@venturebeat.com) You can also follow Anthony on Twitter.
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