Android wants to be on any device, not just your phone

Google’s much anticipated Android mobile phone operating system, due to launch within the next few weeks, may actually be much more than a mobile OS. Industry sources tell us that although Android will indeed start as a mobile OS, Google intends to expand it to be a sort of universal operating system that will span set-top boxes for televisions, mp3 players and other communication and media devices and services.

Rumors about this plan have actually been circulating since last year. Google “chief internet evangelist” and Internet co-creator Vint Cerf hinted at Google’s larger focus during a talk on innovation journalism that we attended in 2006, before Android existed:

In an internet enabled world, there is no reason that a projector could not be online and downloading images, maybe using the Blackberry as a control device. Surrounded by networked equipment that is reachable anywhere, devices harnessed on a temporary basis to do something for you and then released. I am predicting that during this decade, we will see more systems interacting with other systems like this….

Another clue that Google’ has bigger things in store for Android: Android creator Andy Rubin was working on a digital camera before he started Android; co-worker Rich Miner convinced him to go to mobile in order to make money. Android is built on Linux, the open source software that’s already used in other desktop and mobile operating systems. This allows it to be easily repurposed for devices besides phones.

This is where some of Google’s other initiatives could come in, one source speculates. If the wider-ranging operating system is really what Google is doing with Android, well, the App Engine, Google’s web hosting and support service for developers, wouldn’t just be about helping web developers, it would provide services for Android developers. And, Google is also constantly improving the artificial intelligence capacity of its search engine, its spam filtering in Gmail, and a range of other services — Google is creating a supercomputer, driven by artificial intelligence. Through Android, it could let these developers build applications that use its brain. What’s more, this could explain why Google has been experimenting with free WiFi in Mountain View (which is pretty great, by the way), and with other wireless transmission experiments. It wants to create an ecosystem that relies on communication between any two devices. In some cases, maybe it wants to help your Android phone talk to, say, an Android-connected overhead projector.

Google already faces major competitors. The iPhone, the attention-grabbing leader in mobile software, is already being used as a sort of universal remote for Apple products, including iTunes and Apple TV. But Apple’s SDK gives restricted access to “small” developers. Microsoft, meanwhile, has a similarly grand vision of connecting all your devices with its Live Mesh platform, but it isn’t focusing on mobile, and the realization of this goal is a long way off. [Update: John Furrier has more analysis on Android versus Microsoft and others, on Broaddev.com.]

To make Android truly valuable, Google needs to have an active ecosystem of third party developers building useful applications, just as what happened with Microsoft’s desktop operating system, and is happening now on the iPhone.

But Google isn’t focused on the rank-and-file developers yet. It’s targeting the mobile operators and handset makers from the Open Handset Alliance — in fact, these partners have been given early access, sources say, to the version of the Android SDK that we’ve heard is slated to launch publicly in a few weeks. It understands it needs to offer them an ecosystem they can live with, before it moves to help smaller players.

Just look at the numbers. There were slightly less than 6 million users before the iPhone 3G launch. In the United States alone, T-Mobile has 30.5 million subscribers. T-Mobile plans to launch its HTC phones in stages, internationally (USA & Europe). From what we hear, Germany will be an early market, so add another 27 million subscribers to the comparison. If the system will work for T-Mobile and HTC, you can be sure others will follow.

For now, Google is in anti-PR mode. “It doesn’t want to have a dead cat found,” as one source puts it. There are many reasons for that. The Android team is small and so secretive, and from what we hear, not many people at Google headquarters know about what it is working on. Google understands that it needs to make its OHA partners look good. It appears to be leaving all press decisions to OHA members, including T-Mobile, which may explain the most recent stories about T-Mobile’s pending Android-powered phone.

So, the Android-powered HTC phone expected to launch in the next few weeks could continue to hurt Google’s standing . The blogosphere hasn’t treated Android well — the SDK has taken many months to get to this stage since it was announced last year. The anti-Android trend will likely continue as commentators compare the HTC and the iPhone (the iPhone is better), and also say the U.S. T-Mobile network is bad (it is). But that’s all besides the point. There will be more phones coming out. The Android SDK appears to be much more powerful, and the distribution possibilities will eventually be better as more mobile operators join the OHA — and as Android expands to other devices.

[Flickr photo of huge remote via flippbong.]

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  • Jef
    Android is going to be huge. I can't give you any reasons why except that Google is taking over the world. At one point do they become the next evil empire? Should be fun to watch.
  • ok wait
    wait
    wait
  • David R
    Great insight on Android. I can see this happening beyond handsets. I think that it's an opportunity for developers. Case in point just look at the success of the iPhone AppStore
  • I'll wait and see if the rumors are true. No use getting your hopes up just to have them smashed.

    http://kreuzer33.wordpress.com/2008/08/15/googl...
  • A picture of the Google Android: http://tinypic.com/view.php?pic=2gvk1g2&s=4
  • I think Android will be really big, and it will give Symbian OS a hard time. Not iPhone. Here is Samsung's, LG's and HTC's chance to fight Nokia and Sony Ericsson.
    It's time for new and modern operating systems. Look at the success Apple has with iPhone?
  • lance
    Google is going to embed beheading videos that they keep on youtube for the islamists. Everyone likes blood and gore and they will sell lots these ways Youtube promotes the jihad with vids such as http://www.youtube.com/watch?v=vsEJLzbyBHw
  • Sounds interesting, but putting the same os on all the devices can't be easy. And with each maker putting in their own ui on their devices. Makes the os more confusing to use and program. It looks like google has all the things necessary to make the leap to an full blown os. But will it be a Linux or a mac os only time will tell.
  • DanielHartmann
    "...but putting the same os on all the devices can't be easy."

    Name one device type on which Linux - the base of Android - is not already running...
  • My MP4 watch :(
  • I just read CrunchGear bascially say this post was speculative but I have to say that this post has generated a lot of discussion. Mostly the influencial bloggers like Mark Cuban, Matt Ingram, John Furrier, and Erik Schonfeld. Google is no doubt going to the living room but so is Intel and others.

    Marc Cuban's point about HD TV verse Internet viewing is right on the money. Who ever wants to watch Internet video when you have the amazing video on TV. Google and others need to create and environment that can bring the HDTV quality video work to the Internet or bring video from the net to the TV in HD.
  • DanielHartmann
    "...but so is Intel and others."

    Intel is a member of the OHA... - Android is just the Linux operatings system and a lot of software on top of it and this 'a lot of software on top of it' is the one thing which people seem not to get.
  • matthaus
    Hi there,

    ad "speculative":
    I also go 3 emails from developer friends who wanted to argue the "speculative" with me. It seems, there are 2 points of contention in our article, so let me respond to them:

    "Google is creating a supercomputer, driven by artificial intelligence."

    In this sentence we wanted to describe Google's long-term vision of the Android project. The term “artificial intelligence” has some ambigious connotations, we admit. My developer friends, for example, accused me of “writing sci-fi” because of this sentence. Why did we use the term, then ? The main reason, among others, was that we wanted to clearly express that the long-term vision of the Android project is NOT to compete with Apple’s Iphone (as suggested by most of the blogosphere). The sentence "Google is creating a supercomputer, driven by artificial intelligence" expressed our diverging view well and was also understood by non-IT people.

    "Through Android, it could let these developers build applications that use its brain."

    We got the use of imagery wrong here, it seems. For clarification: Android, among others, intends to be the catalyst to enable internet access for everyone. The “brain”, really, are the Google services. And as we all know, we can use these services already today.

    Apart from that, there's little "speculation" in our article, I believe. Code is law. From what I've seen, people already started to use the Android OS for non-mobile gadgets. I'm sure we will see some small-scale applications of the ideas above, based on Android, soon in the blogosphere.

    By the way, we hardly can claim that we are the original source of various ideas above. Many of the views expressed by us were already discussed by Android developers in the last months. Another intention of the article was to give them a voice.

    ad Marc Cuban's point:
    Cuban's got a point. I really like his vision, too, but it assumes a change in the behaviour of cable operators, TV networks and content publishers we still need to see. In comparison to that the Android project is currently changing the mobile eco system. It's amazing for me to see an operator like T-Mobile move from an established path by dropping the on-deck model. Just "wow". The Android team understands that it needs the new eco system work for the networks and the handset makers. That's one of the reasons, by the way, why it focuses on managing the OHA members as "developers". It does not focus on the "developers out there" of which many seem to be frustrated by the Android project these days.
  • Who would ever want to download MP3s when they can buy much higher quality CDs? I think it is pretty clear people will give up quality for variety.
  • Two quickie links relative to this topic that anticipate logical device scenarios that could make sense for Android:

    Apple, TV and the Smart Connected Living Room (on Apple's mystery 'transition' product)
    http://thenetworkgarden.com/weblog/2008/08/appl...

    Wall Widgets: Fixed Wireless at Home (on non-mobile wireless internet device scenarios)
    http://thenetworkgarden.com/weblog/2008/05/wall...

    Cheers,

    Mark
  • It takes much more than an SDK to capture imaginations let alone catch up with the iPhone, as I explain in:

    Who can beat iPhone 2.0?
    http://counternotions.com/2008/03/10/iphone2-co...
  • Linux is not a success in desktop because of lot's of distribution and confusing UI which make is difficult for the user to chose and use, I hope, Android does not faces the same thing.
  • MyToS
    In anyway, since Android is an opensource project, i'm more than confident in the opensource community to release a desktop distro of Android soon or later ... even if it's not supported officially by Google.
  • edsion007
    Hmmm.. why it has to do with twitter so much?
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