Travel and retail websites may be one of the few parties happy about the slumping economy, according to new data from metrics company comScore that shows people are going online to save money.
Earlier this week, I published an early copy of comScore’s top web properties for July, but I didn’t have access to the broader trend analysis that comScore released today. Between June and July, ground travel and cruise websites saw the biggest increase, growing by an impressive 10 percent. That may sound counterintuitive at first, but comScore says people are looking for deals to make their summer vacations more affordable, and may be jumping from site to site in the search.
Next on the growth list are consumer goods websites and online malls at 8 percent and 7 percent, respectively. Again, a lot of this growth can probably be attributed to the economy, since people are looking for deals and savings — plus, buying things online means you don’t have to waste gas driving to the store. The retail websites with the biggest gains include Staples.com sites (up 22 percent) and Office Depot (up 12 percent).
There are other trends at work, of course. For example, the blockbuster success of The Dark Knight and other summer movies drove an increase in online ticket sales, while celebrity gossip like the birth of Brad Pitt and Angelina Jolie’s twins boosted entertainment news sites.
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bestnewmatic » Blog Archive » How presidents travel discussed in new book (AP via Yahoo! News) said:
[...] ComScore: <b>Travel</b>, retail and celebrity news sites on the rise [...]
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Celebs » Blog Archive » ComScore: Travel, retail and celebrity news sites on the rise said:
[...] The whole story at venturebeat.com [...]
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BestLinkPro » Cheap Flights To Las Vegas said:
[...] ComScore: <b>Travel</b>, retail and celebrity news sites on the rise [...]
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Angelina Jolie | ComScore: Travel, retail and celebrity news sites on the rise said:
[...] Travel and retail websites may be one of the few parties happy about the slumping economy, according to new data from metrics company comScore that shows people are going online to save money. Earlier this week, I published an early copy of comScore’s top web properties for July, but I didn’t have access to the broader trend analysis that comScore released today. Between June and July, ground travel and cruise websites saw the biggest increase, growing by an impressive 10 percent. That may sou Source: ComScore: Travel, retail and celebrity news sites on the rise [...]
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Word is Out….Internet Hot with Deals… « The Discount Traveler’s Weblog said:
[...] online rating service recently posted a report showing the statistics that support this trend. Click here for the [...]
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jolie pitt twins said:
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travel websites said:
[...] grew by an impressive 10 percent, followed by consumer goods websites and online malls at 8 …http://venturebeat.com/2008/08/15/comscore-travel-retail-and-celebrity-news-sites-on-the-rise/Family Travel Disney Family.comProvides family travel ideas and tips for travel with kids. Covers [...]
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DEMOfall 08: TravelMuse plans to simplify social travel planning » VentureBeat said:
[...] interesting to note that, as much as travel is an old Internet application, it remains one of the most popular kinds of consumer web sites today. Competitors include NileGuide.com, Yahoo! Travel and a variety of others. Tags: [...]