Will Facebook users like the site’s new redesign? The company made a big bet by re-orienting users to feeds of information. The new version is already available as an opt-in option, and it’s slated to fully replace the old version later this fall. Today, web analytics firm Compete has crunched its own data, and the results are in.
I’ve already tried to puzzle out that question through related third-party reports (redesign is good for sharing information), anecdotal evidence (redesign is confusing) and my own opinion (redesign is the future).
Facebook users do like the redesign….
….Although not all at once:
VB's research team is studying web-personalization... Chime in here, and we’ll share the results.