NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.
When I was in college I was definitely known for sending out the occasional late night email while not of sound mind or judgement. Most of them didn’t get me in trouble — most of them made absolutely no sense — but there was always that uncomfortable situation the next morning where I’d wake up and check what I had sent. Apparently, there’s a Googler out there who had the same problem — and now he’s solved it.
Mail Goggles is a new Google Labs feature, which engineer Jon Perlow unveiled tonight on the Gmail blog. Basically, the feature allows users to set a time when they know they probably shouldn’t be sending out emails (such as late at night on a weekend), and puts in place a system to prevent it.
If you try to send an email with your Gmail account during any of the times you specify through Mail Goggles, you will be presented with a series of mathematical equations that you will have to answer correctly before you can send. These problems can be set to varying difficulties on a scale of 1 to 5. You are given 60 seconds to solve the problems before it times out (though the timer does just reset saying “Oops, looks like your reflexes are a little slow. Try again.”).
I’m reminded of the Dennis Nedry (Pictured: Right.) “Nuh, uh uh, you forgot to say the magic word” safeguard he had on his system in Jurassic Park.
I’m trying to send an email on difficulty 5 right now. I’m not going to lie — it’s entirely possible I wouldn’t even get through this safeguard while 100 percent sober.
This would have saved me some headaches several mornings in college. Well, maybe not the headaches, but the worry that I had sent something I shouldn’t have the night before.
We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more
, with ChiefDigitalOfficer. Help us out by filling out the survey
, and we'll share the results with you.