WideOrbit snags $9.5 million for advertising analytics

October 19, 2008 1:43 PM
Camille Ricketts

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July 9-10, 2013
San Francisco, CA

WideOrbit, developer of software that manages advertising sales, traffic and billing functions, nabbed $9.5 million in the first tranche of a fourth round of funding that the company hopes will close at $10.3 million. The round was led by Mayfield Ventures and included existing backers Khosla Ventures, Greycroft partners and Hearst Ventures.

The San Francisco-based startup has raised $30 million to date, reports StartupWire. Its last round of funding, which brought in $14.5 million, was in February. Its software systems work with advertising spanning television, online and radio.

http://paidcontent.org/tech/419-wideorbit-gets-95-million-for-web-analytics/ Updated: WideOrbit Gets $10 Million for Ad Trafficking, Analytics — Tech News and Analysis

[...] advertising analytics startup WideOrbit has received $9.5 million in a fourth round of funding, VentureBeat reports. Mayfield Fund led the round, which isn’t closed — as the firm is hoping to wind up [...]