WideOrbit snags $9.5 million for advertising analytics

Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here!

WideOrbit, developer of software that manages advertising sales, traffic and billing functions, nabbed $9.5 million in the first tranche of a fourth round of funding that the company hopes will close at $10.3 million. The round was led by Mayfield Ventures and included existing backers Khosla Ventures, Greycroft partners and Hearst Ventures.

The San Francisco-based startup has raised $30 million to date, reports StartupWire. Its last round of funding, which brought in $14.5 million, was in February. Its software systems work with advertising spanning television, online and radio.

VentureBeat’s VB Insight team is studying marketing analytics... Chime in here, and we’ll share the results.