How-to site SpongeFish goes belly up

October 27, 2008 | Eric Eldon

SpongeFish, a site featuring user-generated how-to content, raised $2 million in March after launching last winter. But the company has closed, we’re told: The site is offline and the chief executive has moved on to other things.

VentureBeat’s Anthony Ha previously wrote the following about the company:

I have to admit that I’m a bit baffled by the plethora of how-to websites, but there does seem to be real interest here. In our coverage of how-to video site MindBites [a currently living rival] chief executive Jason Reneau said the market’s big enough for multiple sites to survive. SpongeFish claims to stand out by offering the best content in the widest range of formats — not just videos, but documents, photos and other rich media too.

SpongeFish had launched last winter and was getting 250,000 users by last February.

[SpongeFish logo via esomnie.com]

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About the Author, Eric Eldon

Eric currently covers digital media technology and business, especially what's happening on social networks and their platforms. He writes and edits stories about lots of other stuff, too. He started at VentureBeat in the spring of 2007, half a year or so after Matt Marshall left his reporting job at the San Jose Mercury News to found the site. Eric previously cofounded a now-failed startup called Writewith, that was building editorial software for newspapers and other groups of writers.