PlantSense launches EasyBloom plant monitoring sensors

Get ready for gardening 2.0. PlantSense has launched its EasyBloom Plant Sensor today to help stop us all from neglecting our gardens. The sensor can monitor light, soil and humidity conditions. When you plug it into your computer, it uploads the data and PlantSense’s web site offers you precise gardening advice.

PlantSense is interesting because it is at the beginning of a wave of sensors that can be connected to the Internet. Most of the sensors that are in the experimental stage are expensive because they depend on wireless radios (from companies such as Dust Networks) to move data to a computer. But PlantSense doesn’t have a wireless radio; you manually pull it out of the ground and plug it into a computer via a USB port.

The sensor, which has been in trial testing for seven months, can be used in several ways. You can plug it into the soil near a plant to get an immediate reading on whether it needs soil. Or you can put it into the ground for 24 hours to get measurements of the sunlight pattern for the whole day, how well the soil retains or drains water, temperature, the wetness of the soil, and the humidity of the immediately surrounding air. This builds a picture of the plant’s micro-climate.

You can pull the sensor apart to reveal the USB port, which you can plug directly into your computer. It uploads data to your personal account on the EasyBloom web site. There, you can see the readings for all of the sensors you own and get professional recommendations. The advice is very detailed and varies widely, depending on the conditions. It comes from experts led by Robert Flannery, PlantSense’s senior horticulturist.

“It can do things like correct for lighting conditions on a cloudy day,” said Matthew Glenn, chief executive of PlantSense. “It’s like high tech meets the dirt. We want to make this as important a part of gardening as a shovel.”

If you type in the kind of plant you have, you will get “thumbs up” or “thumbs down” advice on things such as soil conditions for that particular kind of plant. PlantSense has partnered with Ball Horticultural Company, W. Atlee Burpee and the National Gardening Association to build a plant database of more than 5,000 plants that synchronizes with the EasyBloom Plant Sensor.

Glenn is a six-time entrepreneur whose last big hit was the wireless startup Airespace, which Cisco bought in 2005 for $425 million. He started the company in 2006 out of frustration with his own gardening efforts. The company raised $3.5 million from Gabriel Ventures and has 14 employees.

In 2007, Americans spent $35 billion on lawn and garden products, the largest amount since 2002, according to the National Gardening Association. But the Plant Institute of America says a third of all plants die within their first year of purchase.

It wasn’t easy to get the partners on board. PlantSense had to provide sensors to them and prove that its technology could work.

The competition is sparse. On Amazon, you can also buy simple water sensors such as “Wormie the Water Sensor” from Cobraco and Plant Minder Sensors. But none are as sophisticated as PlantSense’s technology.

Each PlantSense sensor costs $59.95. It is available now at online retailers including Amazon.com, Buy.com, Frontgate.com, Burpee.com and Smarthome.com. On Nov. 10, it will be at Orchard Supply Hardware locations in California.

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About the Author, Dean Takahashi

Dean is lead writer for GamesBeat at VentureBeat. He covers video games, security, chips and a variety of other subjects. Dean previously worked at the San Jose Mercury News, the Wall Street Journal, the Red Herring, the Los Angeles Times, the Orange County Register and the Dallas Times Herald. He is the author of two books, Opening the Xbox and the Xbox 360 Uncloaked. Follow him on Twitter at @deantak, and follow VentureBeat on Twitter at @venturebeat.

  • Anonymous
    Watch out! This product is a year late and the CEO is a slimy guy. I'd pay close attention to the Amazon reviews to see if it really works.
  • neal
    I've gone through two startups with the CEO, and I can tell you the above poster must have worked for the competition.
  • Anonymous
    Did you work with him? I saw a four star rating?
  • Jim L
    How can they be a year late when they were just funded in June according to VB?
  • Very interesting concept and I must admit I’m tempted to pull out my credit card and ‘Master the Possibilities’.

    A couple of comments:

    As a Silicon Valley Refugee, it’s always interesting to occasionally tune into current Silicon Valley conversations, “This widget is late to the market”, “the CEO is or isn’t something”, “they were just funded by ______”, “look at the reviews at _______”, etc, etc, etc…

    Very myopic and often missing the mark IMHO.

    The post states, that last year, $35 billion was spent on garden 'stuff', and a third of all plants die within their first year of purchase. Sounds like a huge opportunity.

    But I would submit that this is a classic ‘broccoli’ verses ‘dessert’ question.

    ‘Broccoli’ being something that we should do or consume because it is good for us.

    ‘Dessert’ being that thing we passionately crave or desire regardless of the consequences.

    Now in this case, ‘broccoli’ might be something like planting only native plants and therefore, no extra watering, fertilizing or significant level of ‘care’ is required. Admittedly, a pretty boring landscape. And hence, sadly no opportunity for PlantSense.

    ‘Dessert’ would look like ‘Joe The Homeowner’ buying all manner of plant material that is cool and exotic that will make him the envy of neighbors, friends and colleagues. Many of the plants are not suited for his local environment and won’t make it long term (even with the PlantSense sensor) but the nurseries keep stocking it because it’s a good seller and good for repeat business. Further the Jones’s next door have five of these plants in their yard and the look very cool etc, etc…

    Now, I live in the world’s best weather (according to National Geographic) on Lake Chapala, in the state of Jalisco, Mexico.

    Which incidentally, is great for plants and gardening.

    Fortunately, I retired early at 46 and moved to Mexico and ‘Live the Life of Riley’ on the shores of Lake Chapala. I live in a little lakeside village (pueblito) called Ajijic.

    I’m in a reasonably good cash position. I own two houses outright without any mortgage debt and thanks to the recent financial problems, my US dollar buys more pesos than ever before.

    Am I exceptionally smart? No, I have to chalk it up to dumb luck.

    Retired in Ajijic, Mexico,
    Joel Smith
    www.CasaPreciosaAjijic.com
  • edhardy622
    British law student sues Abercrombie-Fitch for disability discrimination.
    http://www.abercrombieonsale.co.uk