Confirmed: Courtney Holt to be new MySpace Music CEO

Negotiations must have taken awhile, but music industry veteran Courtney Holt is now officially the new chief executive of MySpace Music. Word leaked out about Holt’s interest in the job earlier month. MySpace Music, meanwhile, went ahead and launched at the end of September after passing over several other candidates.

Still, the joint venture between social network MySpace and major record labels could use a guy like Holt at the helm. He’s been working in new media promotion at record labels since the 1990s, and more recently has been helping to run MTV at Viacom.

MySpace Music, a part of the MySpace site that lets users do things like create their own streaming playlists of songs, is another way for the company to make money. Offering users the ability to listen to music is a great way to keep them on the site for a longer time — giving the MySpace Music partners more opportunities to serve ads and sell concert tickets and digital song tracks.

From the MySpace press release:

Holt previously served as Executive Vice President of Digital Music for the MTV Networks Music and Logo Group where he oversaw several initiatives for the company’s digital music group, including working with the MTV, VH1 and CMT brands. In this role, Holt was responsible for identifying ways to further engage audiences across a spectrum of touch points, expanding the reach of the music brands online and content syndication. He also worked closely with Integrated Marketing and Ad Sales teams to drive new business partnerships and advertising models.

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About the Author, Eric Eldon

Eric currently covers digital media technology and business news, especially what's happening on social networks and their platforms. He also writes and edits stories about venture capital, and lots of other stuff, too. He started at VentureBeat in the spring of 2007, half a year or so after Matt Marshall left his reporting job at the San Jose Mercury News to found the site. Eric previously cofounded a startup called Writewith, that was building editorial software for newspapers and other groups of writers. The startup didn't work out, but he learned a lot.

  • Hopefully, he will have the desire to push the envelope with the technology that is already available. I’d love see Myspace Music actually innovate the music industry for real. First, as anyone that has seen CNN.com Live knows, internet video streams are like watching television now. Myspace Music has a real opportunity to become a global streaming version of MTV. I’d love to see a weekly live music program with an in-studio audience, a global streaming version of the Myspace Music Awards (similar to the MTV music awards but worldwide), and other content that will engage. What artist wouldn’t want to play to Myspace Music’s global audience of 160,000,000. Imagine debuting a new CD that way. And since it’s the web, the audience could push one button below the live video streams and have access to every song the artist ever did. It would be a live version of a point of purchase display that reaches 160,000,000. Now that’s what I call revolutionary.
  • Good points, Tracy. Given Holt's background with MTV, it'd make sense for him to push the service in that direction.
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