Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
A few days ago, we wrote about how an iPhone application that makes farting noises, iFart Mobile, had reached the number one paid application spot in the App Store and was making the developer nearly $10,000 a day. Developer Joel Comm shared some updated data with us today and it blows the other numbers away (pun intended): Christmas Day saw 38,927 downloads of iFart Mobile, making Comm’s InfoMedia $27,249 in net income!
Yes, nearly $30,000 in one day — from a $0.99 fart app.
For those who couldn’t believe that a farting application could make nearly $10,000 as it did on December 22, or that it was a fluke, this has to be a huge wake up call. The following day, December 23, actually saw another 13,000+ downloads (and thus, another nearly $10,000 made), and Christmas Eve saw an incredible 19,520 downloads — netting $13,364 after Apple’s 30 percent cut.
But the real gem is of course Christmas Day. As Comm says in his blog post, “I had a hunch that Christmas Eve and Christmas Day would be higher. How much higher was anyone’s guess. All I knew was that a lot of people would be getting iPhones and iPod Touch MP3 players on Christmas Day.” Indeed.
Not surprisingly, the app remains the number one top app in the App Store [iTunes Link].
But in sharing these numbers, Comm wanted to make it clear that InfoMedia isn’t just about the $0.99 fart apps. “We have been in this game since this beginning and also develop practical, thoughtful apps… Not just juvenile stuff,” Comm told me.
The company also has a social voting app called iVote. As you might expect, it allows users to vote on topics and see the results. There is both a free version and a $1.99 Pro version (without advertisement). But so far it has been a harder sell then iFart Mobile. The app, which has been out since October has been downloaded around 48,000 times so far — again, compare this to iFart Mobile and its nearly 39,000 downloads on Christmas Day alone.
Still, that app has managed to pull in over 5 million votes from those 48,000 users, and Comm says the company is thinking about turning it into a full-fledged social network.
Perhaps he should consider that for iFart Mobile.
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results.