Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
Today, at the CES consumer electronics conference in Las Vegas, Toshiba introduced its plans for offering “connected” television — and social network MySpace is going along for this ride. In partnership with a variety of web sites, including Yahoo, the electronics manufacturer is introducing “TV widgets,” or small windows that can show you information like local weather and your stocks’ daily performance.
MySpace, for its part, is introducing a made-for-TV widget that lets you use MySpace while watching TV. For example, you might use MySpace’s status update feature to tell friends about a show you’re watching. The News Corp.-owned social network will let its users do this through MySpaceID, the company’s initiative for helping other sites and services make use of MySpace user data.
It’s all a neat idea. One can imagine a MySpace user sending a message to all his friends saying, “guys check out this basketball game on channel 5, the Blazers are about to win.”
MySpace plans to roll this widget out to any connected TV, not just those made by Toshiba. Other television makers are busy working on the same idea; here’s our look at Samsung’s effort. But current tools for turning your TV into a computer haven’t proven especially popular. Will users even bother using MySpace on their TV to talk about a basketball game when they can do so by, say, having their laptop open as they’re watching. After all, I’m already doing the latter right now.
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results