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Netseer nabs $8.1M for ad targeting beyond keywords

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Netseer, a company that targets ads based on intuitive relationships between keywords, has brought in an $8.1 million tranche of an expected $14.1 million round of funding from Mission Ventures and ONSET Ventures, according to VentureWire. The Los Angeles company hasn’t disclosed its plans for the new money.

As an example of what Netseer does, VentureWire says its algorithms would be capable of targeting ads for sites mentioning both Cuban cigars and cognac — two things that happily go together but aren’t usually related in the context of search.

It last raised funds in March, bringing in an undisclosed amount from ONSET and Mission.