Want to master the CMO role? Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited and we're limiting attendance to CMOs and top marketing execs. Request your personal invitation here
Netseer, a company that targets ads based on intuitive relationships between keywords, has brought in an $8.1 million tranche of an expected $14.1 million round of funding from Mission Ventures and ONSET Ventures, according to VentureWire. The Los Angeles company hasn’t disclosed its plans for the new money.
As an example of what Netseer does, VentureWire says its algorithms would be capable of targeting ads for sites mentioning both Cuban cigars and cognac — two things that happily go together but aren’t usually related in the context of search.
It last raised funds in March, bringing in an undisclosed amount from ONSET and Mission.
VentureBeat’s VB Insight team is studying email marketing tools.
Chime in here, and we’ll share the results