Deals snaps up $10M for online production studio

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Based in Santa Monica, Calif., the company is the brainchild of Sony Pictures alums Chris Kimbell and Michael Wayne, who were interested in creating professional-grade digital shows for a variety of other web properties. They already have a project with popular blog BoingBoing in the hopper as well as a show featuring Alex Albrecht, co-host of DiggNation.

The quality of its productions has also attracted advertising dollars from major corporate sponsors including Visa, BMW, Bank of America and Verizon, the company claims. It hasn’t disclosed how it will use the new funds.

The recent investment round came from Rustic Canyon Ventures, Mayfield Fund, General Catalyst Partners and Atomico Investments. last raised money in September 2007, bringing in $5 million from the same players, except for Rustic.

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