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M-Factor, which sells web-based software to improve profit and revenue, has raised an undisclosed round of funding led by UV Partners. The San Mateo, Calif. company’s solution looks at marketing investments, trade spending, and portfolio pricing for consumer goods companies and fast-food restaurants.
US Venture Partners, Norwest Venture Partners, and Bay Partners also participated in the round.
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results