M-Factor raises new funding for profit optimization
M-Factor, which sells web-based software to improve profit and revenue, has raised an undisclosed round of funding led by UV Partners. The San Mateo, Calif. company’s solution looks at marketing investments, trade spending, and portfolio pricing for consumer goods companies and fast-food restaurants.
US Venture Partners, Norwest Venture Partners, and Bay Partners also participated in the round.
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About the Author, Anthony Ha
Anthony is a senior editor at VentureBeat, as well as its reporter on media, advertising, and social networks. Before joining the site in 2008, Anthony worked at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing. He attended Stanford University and now lives in San Francisco. Reach him at anthony@venturebeat.com. (All story pitches should also be sent to tips@venturebeat.com) You can also follow Anthony on Twitter.
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