M-Factor raises new funding for profit optimization

Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here!

M-Factor, which sells web-based software to improve profit and revenue, has raised an undisclosed round of funding led by UV Partners. The San Mateo, Calif. company’s solution looks at marketing investments, trade spending, and portfolio pricing for consumer goods companies and fast-food restaurants.

US Venture Partners, Norwest Venture Partners, and Bay Partners also participated in the round.

VentureBeat’s VB Insight team is studying marketing analytics... Chime in here, and we’ll share the results.