PowerMeter: Proof positive Google wants to run your life

Joining Google’s Android, Calendar, Docs, Mail, Maps, Reader and a few dozen other products today is a new application, PowerMeter. It’s not launched yet, but when it is, it’ll help you keep track of your home power usage by tapping into information sent from your devices to your electrical meter, and from there on to the “smart grid”.

What Google is showing of PowerMeter looks a bit like a line graph, with the X-axis representing time and the Y-axis showing both the amount of power used and which device used it. The theory is that if people can see how they’re wasting electricity, they’ll change their behavior. As its motto for PowerMeter, Google is using a Lord Kelvin quote: “If you cannot measure it, you cannot improve it.”

To achieve that measurement aim, the company will need the smart grid to be more developed. Utilities still need to install communicative smart meters countrywide. The manufacturers of everything from your television to your dishwasher need to design those devices to talk, or a startup has to figure out how to do the same. Google will reportedly be working with other companies, who will handle the hardware side of development.

But the process should go fairly quickly. President Obama is pushing the smart grid, and there’s a big chunk of money set aside for it in the stimulus bill. General Electric just ran a Super Bowl ad about the smart grid, so it has entered the popular lexicon. Industry insiders estimate that smart grid devices should be widespread by next year. Then Google will be there, providing an interface with your devices.

My bet is that if Google proves it can oversee your home and devices with PowerMeter, the next logical step will be to offer direct control. Want your TV to turn on for an 8pm show? Sure, why not. Google could make sure your morning coffee is ready when you wake up, run your dishwasher at night, or flick lights on and off while you’re on vacation to keep burglars away. And every time the user wants to look at an application or change a setting, there’s a chance for some face time with the more important product of all, Google Adsense.

That may sound unlikely, but Google is already going for full contact with your everyday life. It’s there when you’re communicating with others, through Gmail (which now links to popular chat services). It’s on your phone, whether through Android or by syncing with your iPhone. Google is what everyone uses for search. It wants to help you find your friends, and vice versa, with Latitude. The list goes on. If it gets its wish, Google will be the real-life version of Taco Bell in “Demolition Man”.

On the other hand, Google’s entry into the smart grid is great news for the industry and a genuine help where it’s needed. And it’s keeping the search company firmly in its area of expertise, managing large quantities of information. There are plenty of parallels between an information network and an electrical network — so it should be interesting to see where Google takes this idea.

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About the Author, Chris Morrison

Chris Morrison writes about cleantech and environmental issues for VentureBeat, with occasional forays into gaming and semantic technology. He got his start writing about tech for Business 2.0 magazine, but quickly realized new media was the ticket when that institution closed its doors in 2007. Chris has also covered public equities and regulatory issues. He originally hails from southern Virginia, graduated from Evergreen State College in Washington, and now lives in San Francisco.

  • john connor
    google needs to stick to what it does already, because the second i think its about to turn into cyberdyne i'll lead the jihad to crush them
  • The Matrix
    The Machines win in the end, dummy.
  • Peter Antypas
    The majority of the US population is not only energy illiterate, but doesn't have any interest in learning about it either. Save for a tiny minority of geeks, the average person has no time, energy (pun intended) or motivation to monitor their energy use. Something pretty fundamental has to change in order for people to get really involved.
  • HereAndNow
    The good thing about Google getting involved is that is DOES raise awareness...often times at the global level. And once people see their energy use quantified in terms of $$, CO2, etc. they might start to pay attention.

    Presumably there will be some type of API available for data retrieval & control, so lots of other companies, besides Google, will be able to market creative applications for it.
  • ChristophMarloh
    PowerMeter is the remake of an age old dream of the home appliance industry. It is intended to unleash a 1950s style consumer investment cycle.
    See here for the Windows version (A.D. 2000):
    "Microsoft Enables Unified Standard for Home-Control Networking"
    http://www.microsoft.com/Presspass/press/2000/j...
    Today this kind of tinkering is an obvious candidate to "save" us from the Great Depression. As if the current breakdown was caused by too little consumer spending.
    Next one, please.