Can satellite radio be saved?

February 17, 2009 | Dean Takahashi | Comments |
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Liberty Media is loaning Sirius XM about $530 million to keep the combined satellite radio service company afloat. The satellite radio company has millions of subscribers for its services, which feature exclusives such as shock jock Howard Stern. But do consumers really want this technology? Can it remain a viable business? Can satellite radio be saved? Please leave your comments.


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About the Author, Dean Takahashi

Dean is lead writer for GamesBeat at VentureBeat. He covers video games, security, chips and a variety of other subjects. Dean previously worked at the San Jose Mercury News, the Wall Street Journal, the Red Herring, the Los Angeles Times, the Orange County Register and the Dallas Times Herald. He is the author of two books, Opening the Xbox and the Xbox 360 Uncloaked. Follow him on Twitter at @deantak, and follow VentureBeat on Twitter at @venturebeat.

  • Peter Antypas
    Broadcasting (terrestrial, satellite or Internet) is DEAD. Only on-demand delivery will survive.
  • I'm a Sirius subscriber but I think the service is dead. I enjoy listening to it in the car but have cut back at home (and to anyone who claims that radio over Internet is the way of the future: got a lot of bandwidth in your car? Works everywhere in the US?). It was doomed with two competitors, but the Bush FCC sealed its fate with its pace of approving the SIRI-XM merger.
  • Enrique
    It won't be long before you'll be able to listen to the radio in your car via mobile network (being 3G, WiMax or LTE). I won't work everywhere in the US, that's for sure, but then, how big is the market for listening radio in uncovered areas? A mobile networks, with their two way communications, will enable on demand delivery. No more the listener adapting to the programming but the other way round.
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