VentureBeat partners with DEMO

I’m delighted to announce that VentureBeat has signed a strategic partnership agreement with DEMO, the leading conference for technology companies launching products.

Under the accord, I’ll be replacing Chris Shipley as executive producer of DEMO. Chris, who has been in the position for 13 years, will be stepping down following the DEMOfall event this September. During the transition, we will be co-producing the events together (i.e, both the DEMO coming up March 1-3 in Palm Springs, Calif., and the DEMOfall).

I’m deeply humbled to be stepping into Chris’ shoes. She’s long stood for credibility and integrity, doing an outstanding job vetting and selecting companies to present at each DEMO. I’ve admired the service she’s done to bring worthy startups much-needed recognition. The conference’s alumni companies include a long list of now respected, established players: Launching there were Salesforce.com, TiVO, VMWare, WebEx and Palm Pilot, among others. The conference was founded in 1991 by Stewart Alsop.

Chris is giving me the same advice that Alsop gave her: “Put your imprint on it.” That’s what I intend to do, with the help of VentureBeat, the site I founded a little more than two years ago. I’ve been lucky enough to attract an extremely talented group of writers. With our large readership, we’ll be able to engage in daily conversation that will extend DEMO from just a few days of the year, to an ongoing community debate all year round. We’ll be starting right away during the upcoming DEMO. We’ve created something called “DEMOBeat,” a session on March 3 where we’ll be discussing three of the most important trends in technology today: the latest social data sharing services; tomorrow’s tools for building a sustainable, energy-efficient economy; and innovations in Internet and social media for improved productivity. Our intent is to bring these trends to the attention of the decision-makers of the large Fortune 500 companies, investors, entrepreneurs and other interested professionals.

We were flattered when Chris and IDG (the company that owns the DEMO conference and brand), reached out to us last year to begin discussions. All of us were quickly on the same page. We agreed there is so much good about DEMO that we want to protect, but that VentureBeat could also bring some fresh eyes to the event, help evolve it to adjust to changing times, and experiment with formats to improve it where possible. IDG remains owner of the DEMO brand. The deal we struck makes VentureBeat a full partner in the venture.

After her transition, Chris will be focusing more time on building Guidewire, her analyst firm focused on early-stage and emerging companies.

[Almost forgot: We'll be continuing the tradition of fair, equal treatment to all media. In other words, just because VentureBeat is helping produce DEMO doesn't mean we'll be breaking stories about the company launches before everyone else. We'll live by the same rules everyone does.]

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About the Author, Matt Marshall

Matt Marshall is editor and CEO of VentureBeat. Follow him on Twitter at @mmarshall, and follow VentureBeat on Twitter at @venturebeat.

  • Ash
    Congratulations, Matt. This is terrific news. Demo is in good hands, and under your stewardship, the show will continue its excellence.
  • Congratulations, Matt!
  • congrats, and a well-deserved kudos
  • Matt,
    Congrats and Break a leg.
    Don't let the gig hurt your health.
    Looking forward to seeing you shortly,

    Best wishes,
    Jim Forbes
    -- the only retired Demo producer
  • mlstotts
    Congratulations Matt! See you in Palm Springs!
  • Congratulations on a brilliant partnership.

    Have you thought about running "DEMO-Lite" sessions in global tech innovation hotspots like New Zealand and India?

    We'd love to work with you.
  • Congratulations Matt. Wish you success.
  • Charlie Cooper
    Congrats, Matt. All the best.
  • Way to go Matt. This is a really great fit.
  • Matt,

    Very cool partnership. Seems like a great opportunity for VentureBeat. Wondering if you will keep it in Palm Springs?

    Let me know if you ever want to bring it to Seattle some time. :)

    John Cook
  • Congratulations Matt, especially as you will still be following the same rules as other blogging sites to keep it a level playing-field and this is something which I respect about VentureBeat.
  • Matt: when you have min, contact me. I might have some sponsorship opps for you.
  • Congrats Matt. I heard a lot of VCs turned their backs on DEMO and having visited myself I found it turned into an accurate portrayal of SIlicon Valley's biggest problem: subprime opportunities.

    I believe the key to turning DEMO around (and getting both investors and real entrepreneurs to embrace it) is to celebrate the real innovation that does not let itself be categorized by hordes of predecessors. When DEMO becomes prime again (the way it started) does it have an opportunity to improve our definition of innovation and the successes associated with it.

    I'd love to help if we think alike.
  • Matt Marshall
    Thanks everyone! We have a lot of work cut out for us, but it's going to be a fun ride.
  • Jacobs
    DEMO still best place to launch product.
  • Congrats, Matt. It's nice to see you'll be leading DEMO into a new era.
  • Charlotte Ziems
    Congratulations to you, Matt. So glad DEMO is going to someone with as much integrity as Chris.
  • Warren Colbert
    Congrats guys. This is well deserved indeed.
  • Liz Caldwell
    Congratulations Matt! That is great news. I know DEMO will shine even brighter in its new era.
  • wow, great news for u guys and DEMO, congrats, guys. will catch u at the conference ...
  • Matt - Congratulations. Chris sets the bar high as I know you will. DEMO has a lot of opportunity to grow even in a tight economy. Mary Fallon, former editor of DEMO.com
  • That's awesome, congrats Matt!
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