Twitter gets half the press coverage of Facebook, but a fraction of its traffic

Ever heard the phrase “why is everyone always talking about Twitter?” Well, here’s the reason, maybe. The micro-messaging service is getting half of social network Facebook’s press coverage, according to Google Trends stats for both companies in the U.S. — even though searches for Facebook dwarf searches for Twitter. Why are there more searches for Facebook than for Twitter in the U.S.? Because Facebook has more than 46 million monthly active users here while Twitter gets an undisclosed, but certainly lesser amount of twaffic, I mean traffic.

In terms of traffic comparisons between the two sites, the most recent I’ve seen comes from third-party analytics firm Compete. It showed Facebook receiving more than 68 million unique visits in January while Twitter got less than six million (this doesn’t include the unknown number of users who access Twitter and Facebook via third-party services). I’ll let you do the math. Suffice to say, one is left wondering why the certainly-much-smaller web service is getting so much press coverage relative to its usage.

Perhaps the press corp is just really in touch with Twitter’s inevitable national domination; this implies the average reporter is just really in touch with the future of technology these days. I’m going to bet against that. Another alternative is this: the nature of public micro-messaging is something that us reporters intuitively understand, and know how to use — and like to cover, like I’m doing now. Indeed, while Facebook is designed to be semi-private and a reflection of your real-world relationships, Twitter is used by many journalists to promote their own articles. They both have their own uses, for different groups of users. But perhaps all of this press coverage of Twitter will actually get the average person using it more?

And with that, I’m going to go tweet this post… that Twitter message will, in turn, be automatically fed into my Facebook status updates for more real-world friends to see via the Twitter Facebook app.

Thanks to occasional VentureBeat contributor Doug Sherrets for the link. You can follow him on Twitter here as well as myself and fellow VentureBeatniks MG Siegler, Dean Takahashi, Anthony Ha, Chris Morrison, Tam Vo, Camille Ricketts, Dan Kaplan and Matt Marshall. We have a VentureBeat account (for our posts) as well. You can friend me on Facebook — if we already know each other in real life.

Next Story: The new Mac mini rears its backside?
Previous Story: Dice Summit: EA CEO says game companies have to cut the fat, and focus

Bookmark and Share

Tags: ,

Photo of Eric Eldon

About the Author, Eric Eldon

Eric currently covers digital media technology and business news, especially what's happening on social networks and their platforms. He also writes and edits stories about venture capital, and lots of other stuff, too. He started at VentureBeat in the spring of 2007, half a year or so after Matt Marshall left his reporting job at the San Jose Mercury News to found the site. Eric previously cofounded a startup called Writewith, that was building editorial software for newspapers and other groups of writers. The startup didn't work out, but he learned a lot.

  • echochamber
    I think the answer lies in your generous definition of "press coverage."
  • You mean Google's definition of "press coverage," I assume?
  • Borings, ID
    If yer havin a xplainin it, not worth doin it.


    (besides, for once you have more than 100 people who follow you, only 3/100 will see your new message.)
  • Jack
    Pretty simple possible explanation: Facebook users largely go to the actual site, which is why a web-based traffic view is appropriate. Twitter users use Twitter on their phones, using other apps, and in other channels, which is why measurements of people using Twitter based on them visits to twitter.com probably aren't as accurate.

    That and Facebook is still a ton larger than Twitter.
  • Jack, I'd briefly touched on the API usage variable -- certainly makes the picture less clear. But Facebook has Connect now, which also muddies these waters. And then there's the search volume.
  • Facebook User
    While there's no released data I'm aware of, the much more important metric is 'active users'. Of those monthly uniques to Facebook, I'd bet literally tens of millions of those people are active users, i.e. they check in several times a week, if not more.

    The common sense test immediately tells you Facebook active users vs. Twitter. I'd bet nearly anyone in their teens or 20's, many people in their 30's, and even a good number of 40+ know Facebook, and are likely to be using it.

    Twitter on the other hand...I'm surprised how many seemingly tech-savvy young people are completely clueless and sometimes don't even recognize the name. And I live and work in San Francisco, with my last two trips being Tokyo and NYC. These aren't backwater folks I'm talking about.

    And the press' love affair with Twitter is clear and open...a little tail wagging the dog perhaps?
  • Easiest answer: Because while it's incredibly easy to cover Facebook (see "OMG people are using this 25 things thing on Facebook!), it's even easier to cover Twitter ("Twitter! 140 characters! No revenue! etc).
    There's a separate answer that has to do with online publications and page views and feedback loops, but we'll save that for another day.
  • And it's even easier to cover coverage of said items.
  • #toometa
  • Why are you cheating on #tooinsidery with #toometa? #tooinsidery
  • Next up: why do people write about apple so much?
  • I was going to say Kindle, but yeah.
  • Yeah!
  • It used to be because Twitter was too unreliable to write about all the time (unless you were writing about that of course), but these days I think it has to do with FriendFeed slowing the pace at which it releases small, new features.
  • Kai
    If you are a twitter user, just ask yourself: do you actually go to twitter.com to do anything?

    Most likely, you use one of Twitter-api powered tools to interact with Twitter instead of actually going to Twitter.com.
  • Chris R
    Good insight!
  • Mikkel deMib Svendsen
    Searches for a website name and traffic to that websites services has NOTHING to do with each other.

    As an example take a look at Yahoo vs Google on Google trends
    http://google.com/trends?q=google%2Cyahoo

    So, is Yahoo bigger than Google too?

    Also, even though both Facebook and Twitter have external tools I am pretty sure a lot more of Twitter users are using them than facebook users.

    I am not saying Twitter is bigger than Facebook - they are not. I just hate it when invalid data is used to argue
  • Although search and web traffic are two different metrics, they do have SOMETHING to do with each other. Which is why I noted the Compete numbers, above. In terms of traffic, Yahoo and Google are about neck and neck (similar to their search results), according to comScore:

    http://www.comscore.com/press/release.asp?press...

    I don't have all the data at my disposal, of course, but at least I have data.